
An Advertisement is something that is trying to be made known through being appealing to the viewer. On the opposite side of the ad, whoever makes it must put in a lot of effort to really draw the viewers’ attention.  In my specific Coca-Cola ad, it’s trying to appeal to the national pride of the viewer as well as their common-sense. Many different things are attributed to this, including the images, the text, and the time period that it was released. 

Coca-Cola is one of the world’s strongest running company, and that has also effected their quality and efficiency of their advertisements. The advertisement presented is one with a solider on the front cover smiling and making eye contact with the camera or viewer (even though it’s a painting). Right in the center of the ad it states, “Thirst asks nothing more,” while at the bottom it says, “Yes sir, everybody knows ice-cold Coca-Cola is delicious and refreshing.”  There are many things within that that may seem like simple advertisement qualities, but these are use specifically for this ad without fault. 

This advertisement was created in 1951, which changes the way you look at it. That means the directed audience for this ad is not the present-day man, but instead someone from the 1950’s. More specifically, the advertisement was meant for the average family at the time; A mom, dad, son, and daughter. Knowing that would also require you to know that 1951 was right in the center of the Korean War. This appeals to the average American family because it targets everyone in the family. This targets the father that is soldiers drink Coca-Cola then its good enough for him, or if he is a soldier then he should be drinking Coca-Cola just like everyone else. This targets the mom by not only pulling out at her national pride and drinking Coca-Cola for the fighting soldiers, but also pulling at her emotions of missing her husband who may be in the war. Finally, this targets the kids sort of indirectly through the mother. 

This advertisement uses a lot of different ways to appeal to the average man. Using things such as national pride in their favor, as well as bandwagon, Coca-Cola put together an advertisement that had a few really good elements to it. The man in the center of the ad is a United States military soldier. He is smiling and really looks like he is enjoying himself while drinking a Coca-Cola. Even if you did not know that he was a U.S. soldier, this would still be appealing because if someone is enjoying something that much, you are going to want that same enjoyment of what is going on. Now if you add the soldier aspect, this is going to make American’s feeling of national pride rise, and want to help to military even more. In the middle of the page, right around to soldier’s mouth, the text says “Thirst asks nothing more.” This is in a way appealing to your subconscious saying that your taste buds would never ask for anything else or the fact that they could not have anything better than Coca-Cola. The bandwagon function of this advertisement is a little bit more obvious than the other parts of the advertisement. The bottom line says “Yes sir, everybody knows ice-cold Coca-Cola is delicious and refreshing.” This statement is just saying that everybody knows and thinks that Coca-Cola is the best satisfying drink.  

At the time that is ad was released, the author had to assume that the viewer knew that the Korean war was going on and they also had to assume the viewer had any national pride at all. Other than those two things, there really is not much that is need to be assumed and they also had to assume the viewer had any national pride at all. Other than those two things, there really is not much that is need to be assumed by the viewer. 

This Coca-Cola advertisement is very effective in the fact that it draws out the inner national pride of someone. The purpose of an advertisement is to attract a viewer to so they will now have similar views as you. Coca-Cola has and will be great at doing this as long as they keep that high standard for their products and their advertisements.