  Currently, the majority of people are more willing to acquire news or information from an internet application such as Facebook and Instagram which also regards as social media. The traditional media like newspaper no longer control the output of the news industry like they did ten years ago. There are some data about the social media using. Today around seven-in-ten Americans use social media to connect with each other, engage with news content, share information and entertain themselves. The research showed that in 2005 only 5% Americans used at least one social media platform. However, in 2008 the number of social media user risen to 50%. Nowadays roughly 69% Americans adults use some type of social media. On the other hand, the popularity of social media starts to influence the public opinion in a variety ways. For instance, the fake news on the Facebook and Twitter directly influence the consequence of American Election. Public opinion was distorted by these negative fake news. Because of the interactive and convenient of the social media, some people even believe that the social media will completely replace the conventional media in the future. This essay is going to illustrate why the social media may replace the tradition media from several aspects and argue that the positive influence will bring to ordinary beings when the social media became the most popular news transmitter. This essay will focus on three perspective which is normal user, business user and political user 

      First of all, the young generation was born with the popularity of the blog and Facebook. Most of them are prefer to use the social media to acquire the information. For instance, the current generation in china was quite familiar with this change. For me, I have to buy some specific sports newspaper every week if I want to gain the newest NBA information in my primary school. However, after middle school all people around me and also myself started to use internet to gain the information. After 5 years, I started saw the famous writer who used to wrote for the sports newspaper before began to open blog in the social media. What’s more, there are some people believe that using the social will make our daily life better. Engaging in various forms of social media is a routine activity that research has shown to benefit children and adolescents by enhancing communication, social connection, and even technical skills. Social media sites such as Facebook and MySpace offer multiple daily opportunities for connecting with friends, classmates, and people with shared interests(Kathleen 2011). There are two kinds application exist in the internet right now, and the media also use different ways to upload and spread their news. The first kind of application was enforce to create personal communication platform. For example, there is a application called Wechat in China. The beginning of the purpose of producing this app is to provide an instant messaging service like What’s up in America. After a series of explosion increase of register, the company become more ambition. They also want to expand their business to media industry. So the function was been created which called public account. Each business company can create a public account which can help the corporation to post their routine work directly to their customer or follower. The follower also can repost these article in to their moments which also regards as a personal space that only open to user friends. People always make friends with people have same hobbies. Because of this characteristic, these articles may repost over and over again. Thus, the company can gain more opportunity to attract advertise. On the other hand, this benefit are more suitable for individuals. As we can see, more and more writer began to use this function. Because some famous writer original obtains an enormous group of fans. The second kind of application is Facebook which is a completely social software. User also can communicate with their friend in Facebook.  Facebook, enables its users to present themselves in an online profile, accumulate “friends” who can post comments on each other’s pages, and view each other’s profiles. Facebook members can also join virtual groups based on common interests, see what classes they have in common, and learn each others’ hobbies, interests, musical tastes, and romantic relationship status through the profiles(Ellison 2007). But the most difference to the first kind of app is that many celebrities, sports star and even president will have account on the Facebook or Twitter. There are cluster of people in the social did not post anything and just paid attention to information that posted by celebrities. There is another advantage to development the media industry in the social media. People can communicate immediately with other person who may in totally variety place behind a news in the social media. For instance, a newspaper producer post a earthquake in the newspaper and publish in tomorrow. So in this situation, for the people who live really remotely place, they only can know this things until next day and talk with people who close to them. However, if the newspaper upload this news in the social media as soon as possible. People around the whole world will notice and react to this. When you click comment, you will see people come from different place communicate together. Because of these superiority of social media, more and more newspaper producer transfers their main business into internet. They started to upload the brake news by using social media account.            

The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace( David 2009). So for business user, the most significant factor to affect them to choose which media platform was depended on the number of user. Because for the business user, all of them are the potential corporation to advertise in these platforms. So more user may also means more profit they probably gain. Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them ( Andrew 2011) 

Ten years ago, company started transfer their attention from radio media to television media. Because people no longer use the radio to gain news and entertain wildly. The TV replace the role that the radio play and keep this kind of importance tile now in our routinely life. Currently, a new round of media revolution emerged. Because the characteristic of easy access, people became more willing to use internet for gain news and entertain. Based on the demand of customer, the business user will also exchange their strategy to concentrate in internet advertisement. On the other hand, there is another strength that social media obtain. Sometimes user will unintentionally receive some advertisement information. For example, if people want to watch a short video that post by other people on the Instagram. There usually will have 5-seconds advertisement. Most of the time watcher will just ignore and wait, but the watcher actually already receive the information in the advertisement. Adversely, when people saw advertisement in the TV, they almost just change the channel. These phenomenon will cause the most advertisement became insufficiently. In the internet media, the mode of advertisement is completely different which is more effectively and cheaper. For instance, in the YouTube if you are not the member of YouTube Red, the video user watch will be inserted several short advertisements. The most significant reason that the mode of YouTube can be so successful is the user can skip the advertisement after 5 seconds. The time is so appropriate that most people will watch and wait the 5 seconds. The arising of internet help public has the capability to accept vast information in a short time and also boost the lifestyle of ordinary. People no longer have time to watch or wait for some tv show in the specific time. Currently, the mobile play application is more prevailing in our society. People prefer to watch the splendid moments editing of sports games in the social media rather than watch the whole game. If you are a Instagram user and also a sports fans, I believe that you defiantly follow plenty of sports video poster. You will realize that each of the short video will attract enormous people to comment and repost. Most of these videos will also accompany great number of athletic equipment advertisements. This kind of the mode to advertisement will bring uncountable benefits to the corporation. Because advertising in this social media account will directly communicate to their first audience.in the case that we mentioned before, the people, who follow these kind of the social media, may also play this kind sports in the real life and obtain a tremendous require about this equipment. Because of these reason, the business user will more willing to see that the social media can replace the traditional media. In addition, the company will gain more probability to reply the negative news immediately in the internet. companies and their brands as well as politicians, governmental institutions, and celebrities have increasingly been facing the impact of negative online WOM( word of mouth) and complaint behavior. In reaction to any questionable statement or activity, social media users can create huge waves of outrage within just a few hours( Carley 2013). In the traditional media, companies only can reply the negative news in the next day. Because the newspaper and TV station have a valid routine arrangement. So the announcement which response to the negative humors will usually be arrangement in next day. However, the situation in the social media is completely different. The organization can upload a announcement in their social media account immediately for pacifying their customer. If the company dispose in a proper way, the company may even obtain the public attention and attract more customer.

The prevalent of social also impact the operation of government. The effect of social media in the political matters is unknown. It seems that the government still do not know how to use the power in the social media. Because of the frequently intercommunicate in the internet, the opinion of public will become an unignore power for the government to pursue their policy. The attitude of government is quite irresolution between control or loose it. The American government already gain the loos or benefit in the social media. For instance, in the 2016 American election, there is a group of Asians in the Facebook. They earn a living by creating tremendous fake news stories about the candidates in the 2016 American election. Recent evidence shows that: 1) 62 percent of US adults get news on social media (Gottfried and Shearer 2016); 2) the most popular fake news stories were more widely shared on Facebook than the most popular mainstream news stories (Silverman 2016); 3) many people who see fake news stories report that they believe them (Silverman and Singer-Vine 2016); and 4) the most discussed fake news stories tended to favor Donald Trump over Hillary Clinton (Silverman 2016). At the beginning, the crew just write same number of news for Trump and Hillary. However, after several months the staffs noticed that the new which against the Hillary will always attract more watch. More watch means higher click rate and more advertisement profits. So this group began to more fake story that against Hillary. We can not say that these fake news stories forthrightly change the consequence of American election. But these news indeed affect the public opinion of Hillary. On the other hand, Social media platforms such as Facebook have a dramatically different structure than previous media technologies. Content can be relayed among users with no significant third party filtering, fact-checking, or editorial judgment. An individual user with no track record or reputation can in some cases reach as many readers as Fox News, CNN, or the New York Times ( Hunt 2017). In the Netflix series called “the horse of cards” , the main role named Frank who is the democratic congressman show to the audience that how government use social media to attack their political opponent. The low requirement of writing online will result in dangero s consensus to each side. However, if the government lead the public voice in a correctly way, the social media will also benefit the operating of government sector.

   In a word, from the analyze of three perspective the social media will create more benefit to these three different specialize group. Because of the characteristic of frequently interactive, high-speed spread and the lower requirement of identity authentication, individual and formal or informal organization are more willing to use social media rather than traditional media. Actually, the conventional media also seek a way to survival in this radical change. They begin to publish their journal online and register a social media account for contacting with their reader easily. We believe that the layout of newspapers here may change, but the content is still in the form of news. Even though the conventional media have their own online versions, they have not fully embraced the new technology. Even if there is a drop in circulation, it would be because the younger generation prefer the new media as they are more interactive compared to the online version of mainstream(Salman 2011)
