Matt Cutts definitely conveys his strong message to the audience in his TED Talk titled, "Try Something New in for 30 Days". Cutts believes that everyone can successfully enhance their lives by just making small changes to their daily routine and sticking with it for at least thirty days. And if you stick with the 30-day challenges, all the little changes in one's life will add up to become a big change, after gaining confidence with each small challenge, eventually gain the courage to try one big challenge. This was a great idea that resonated with the audience due to the concise manner of the presentation. Matt Cutts' use of simple, common sense observations and personal anecdotes illustrate the idea that one can greatly enhance their life and attain their goals by making incremental changes to their life in 30-days.

One of the reasons why the speech is effective is because Cutts uses personal real life examples and stories to illustrate that he participates in the 30-day challenges himself. He describes multiple month long challenges he has conquered which greatly enhances the credibility of the talk. He is showing real world results of what one can achieve while trying something new over a 30-day span. A lot of people or companies nowadays make outlandish claims with their products, such as taking one diet pill will make a person lose 20 pounds in two weeks, but the fact that Cutts is using a real genuine example in himself, makes his message truly powerful because people can actually see the results. Also, the tone of the speech helps allow the audience to be drawn in, and better understand the concept of his argument. Cutts uses funny and clever anecdotes about his past experiences during his month long challenges to pull the audience in, so they listen to his entire message, and then once he has their attention the audience is fully able to grasp the simple and subtle more serious undertones of what he's trying to say. Then when they go home, they have something to think over. An example of this is in the beginning of the talk when Cutts refers to, "the great American philosopher Morgan Spurlock" who is famously known for his joke, yet very well received documentary, "Super Size Me". He is setting a funny and clever tone for the rest of the talk. He was not targeting any specific age group or race with this talk either. He refers to himself as a prime example, because he is just a regular person, so if he can do it why can't anyone else? And this makes perfect sense because, just based off of the crowd, there were very different types of people in attendance. This talk can be applied to anyone 18 or older, because his audience is anyone in general who can better their life in one way or another. Cutts main focus and purpose of his argument is that it's not very hard for one to make a big difference in his or her life, all he or she has to do is make a few small changes over an incremental period of time, and it can change their life forever.   

Throughout the short talk, Cutts connects with his audience by appealing to their emotional side. First, as he's starting his presentation, Cutts appeals to the audience's innate need to want to have a meaningful life. Instead of the months of the year just flying by, Cutts states that these incremental goals bring meaning to every single month. Whether his objective was to take a new picture everyday for 30-days or to hike up Mount Kilimanjaro, Cutts remembers every single day of his 30-day challenges, because he was changing his life for the better. Each day was meaningful. The audience is forced to personally answer the question of, why not? The next year of your life is coming no matter what, so why not try to improve it each month. He displays a before picture of him sitting at his desk in his cubicle at his boring corporate job, and then an after picture of him biking to work, looking more fit, because that was his goal for that month. The visual of himself before and after helps add to the story and strengthens his connection with the audience, because it is so relatable. Weight loss is a very common goal amongst people, and he uses this everyday desire to better associate himself with his audience. Cutts tries to appeal to the audience by illustrating how he's just an average person, a common man who works a computer job in a cubicle, and even he can enhance his life doing everyday challenges such as, losing 5 pounds in a month or one hour less of social media a day. He is motivating the common person to set simple, yet sustainable goals, just like him. 

Cutts ties the entire speech together towards the end by further demonstrating to the audience just how simple and logical his idea really is. In essence, even the general format of the 30-day challenge is logical. Every thirty days, just set a new small goal for yourself, such as getting an hour of exercise everyday for a month, and then as the months go by, each small goal, just like this one can be achieved, and all together greatly enhance a person's life. Cutts states, "when I made small sustatinable changes, things I could keep doing, they were more likely to stick" as an image pops up on the screen that simply reads "small changes=sustainability". This appeals to the everyday person, because it makes sense, it's logical. Each small 30-day challenge has the chance to become a permanent mainstay in a person's life. An average person usually leads a very busy and frenzied life due to their job and family, which is why the 30-day challenges are the perfect way for them to better their lives due to the simplicity of the practice. Cutts also states, "thirty days is just about the right amount of time to add a new habit, or subtract a habit, like watching the news, from your life" as he puts an image on the screen behind him depicting multiple small changes one can make to their lives without really disrupting their average day. One doesn't have to climb Mount Kilimanjaro like Cutts, a person's goals can be anything, such as, eating a bowl of fruit a day to start eating healthier, reading at least one book a month, watching one less hour of TV every day for a month, no social media for a month, no caffeine for a month, or like Cutts said, no news for a month. A person's 30-day goals can be anything they think makes their life better. And by constantly setting and achieving small goals each month, one's self confidence will grow as well. These month long goals aren't only realistic and useful; they're also the right thing to do. Why would someone not choose to enhance their life if it's this easy? 

The everyday, average person can constantly better their life every month by setting and achieving small incremental goals. The idea and practice of the 30-day challenge is consistently conveyed to the audience throughout the TED Talk by Matt Cutts, through his use of a plethora of personal anecdotes and simple observation about everyday life. The idea of the 30-day challenge resonated with the audience, because everybody always wants to make their life better in one way or another. Small changes to one's daily routine every month can lead to a bigger overall improvement in that person's life. Matt Cutts concise Ted Talk illustrates the overall simplicity and minute effort involved in enriching one's life, but in the end it is up to each individual person to make the change to eventually better their life.

