How often do you see big companies using sexuality to attract attention to their product? Probably more than you realize considering that Go Daddy, Hardees, Fiat, AXE, Perrier, Old Spice, and many more all use this type of advertising (Cousin, 1). Personally, I believe that it is wrong to use sexuality in advertising just to sell more products because the companies that do this are treating women and men as objects and teaching the world to do so too. Too often I see commercials on the television that flash around women in an attempt to grab people's attention when they should be more focused on selling their product using creative ideas that better advertise their product because it would sell more products and be a better use of their time. Using sex appeal to sell a product causes people to have low self-esteem and high self-dissatisfaction and does not help sell the product in any way and should be stopped.  

Everyday people are seeing countless advertisements which show actors and models that barely have any clothes on, have "perfect" bodies (usually digitally altered to look the way they do), and acting provocatively. This leads people to think that they too should look the way these actors and models do and that they should act the way these actors and models do. They are lead to believe that by doing so, people will like them and appreciate them more. I will use the Portia and Reichert articles to show that the audience is lead to want to look like the people they see on TV. The articles are both biased in that they think that sexuality in advertisements should not be used.  When "companies who believe that it is okay to use women's bodies in a sexual way to make their brand cool, hip, and sexy" use this tactic, it makes women and girls have unrealistic ideas of what they should look like (Portia 2) Companies are making people think that they are not good enough, and that is not okay. Companies should further reinforce the fact that women are beautiful and don't need to look like the people on television to be so instead of reinforcing the opposite. Girls are being unfairly pushed to think that "'if these women look good wearing it, so will I.'" (Reichert 3).  By making women and girls think that they should look like the people on television, these companies are lowering their self-confidence and self-esteem.

 I am interested in this product because all too often I hear from people that they wished they looked different or that they need to lose weight or that they are depressed, while I think that you shouldn't worry about what you look like. People today are so worried and concerned about looking like the people on TV, and I think that everybody needs to realize that they are unique and shouldn't want to look like other people. 

Creating an advertisement that uses sexuality to make people buy the product requires no talent or creativity. The reason companies use this type of advertisement is to draw attention to their product in the hopes that more people will buy it. The models and actors in these advertisements are presented as objects and are unrealistic, degrading representations of women. Instead of using this tactic, companies should find a creative way to present their product that both draws attention and accurately represents the pros of their product. Doing so, in my opinion, would sell more products than simply showing some model act very provocatively in front of the camera and then flashing the name of their product at the end of the ad. I will use an article written by Allesandra Lichtenfeld that will prove that using sexuality to to sell a product does not actually help it sell. This article is strictly scientific and does not have any bias. 

The companies that exploit women in their advertisements do not take the problems they are creating seriously. A commenter from a large television company asked "'Am I the only one getting fed up with all the PCBS "politically correct bullsh*t" we're subjected to when there are real issues to be dealt with'" when confronted about a sexist remark on a product (Peters 164). This source will help me underline how companies aren't concerned about how their advertisements are effecting their audience. This article is biased in that it is against using sexuality in advertisements. By saying this, he is showing that he and his company do not care about the effect that they are having on their audience's lives. They are more concerned with selling a product than they are with ruining people's lives. This shows that the companies that use and allow these advertisements are not taking this issue seriously. These people do not realize how much they are effecting people's lives with these advertisements. They are lowering women's self esteem and making them feel like they are not enough and they see it as "politically correct bullsh*t." 

Companies that use sexuality in advertising are severely affecting women and girl's view of themselves and are taking the easy way out of making an advertisement that will actually work. The companies that use this sort of advertising should receive resistance. I challenge you to keep from buying the products of companies that use sexuality as a "tactic" in advertising as long as they are doing so instead of saying that you disagree and then use their products anyway, this only reinforces their behavior. This will cause the companies to lose an abundance of money and maybe then they will understand that what they are doing is wrong and is a real problem, not just people being picky. 

Overall I would revise my research question a little to show how sex doesn't help sell products instead of trying to prove that it doesn't require talent or creativity. 
