
There are two cities in the United States that stand out from all the rest. They are the top two media markets and they stand on opposite ends of our country. New York City and Los Angeles are pinnacles of American life and entertainment, yet the perceptions of the two cities couldn't be more different when it comes to the people who live there. New Yorkers are known as tough and rugged folk who don't take crap from anyone. When it comes to the citizens of Los Angeles, they couldn't be more laid back and care free. One more thing that has set the two cities apart for the past 21 years, since 1994, is the lack of a professional football team in Los Angeles. At the yearly owner's meeting that took place this January in Houston, Texas, by a vote of 30 to 2, Stanley Kroenke's proposal to put his St. Louis Rams in a brand new multibillion dollar stadium in Inglewood, California, just outside of Los Angeles, was passed. Most media speculation regarding the outcome of this endeavor has been mostly positive because it is going to put more money in the pockets of the NFL owners and the Rams get to go back to their original home in Los Angeles. After conducting my research, I agree that this was the right move for the NFL as a whole for multiple reason to be explained later, but the degree of success the Rams will have as a franchise will hinge on the coaching and general managing abilities of Jeff Fisher and Les Snead respectively. The Rams have made recent strides in an effort to become competitive again, but they haven't had a winning season since 2003, and have since made questionable personnel decisions. The only way for the Los Angeles Rams to be successful in the eyes of the citizens of Los Angeles is to fire head coach Jeff Fisher, and get a head coach with an exciting game plan. The reasons behind why my argument for firing Jeff Fisher is valid because Stan Kroenke has already done his part in setting the Rams up for success financially, the people of Los Angeles have plenty of other things to do than watch a mediocre football team for a hefty price, and finally, Jeff Fisher hasn't done enough in his current tenure as head coach to warrant sustaining his position as the head coach of an NFL franchise.

the people of Los Angeles do not care about a team that doesn't make waves,

