In the article, "Most People Are Unaware of How Much Suffering Factory Farming Causes Animals," Iris Sinilong, focuses primarily on the appeal to pathos, to urge the audience to rethink its decisions to consume meat, which would result in a decrease in the need for factory farms. Sinilong also appeals to logos by giving facts and statistics on the subject. The author's use of pathos is very effective in discussing the harmful effects that factory farming has on animals, humans, and the environment. The choice of the title of the article is the first way in which the author was able to appeal to the audience's emotions by blatantly stating that the animals in factory farms are suffering. The word choice in the article is a key factor in persuading the audience by evoking their emotions, all the way from the title to the last paragraph. It is obvious that the author wants the audience to really think about the horrors of factory farms the next time they choose to eat meat, which can be interpreted by the specific, morbid adjectives she choose to use. Sinilong also uses strong, intense action verbs like slaughter, starve, suffering, and torture throughout the article to get her argument across, gain sympathy from the audience, and provoke particularly sad emotions in her readers. 

In the article, Sinilong describes in thorough detail the processes of what different animals, including chickens, hens, veal calves, and pigs, are put through in order to become "suitable" food for humans, which surprisingly includes many practices that we deem as unsuitable and unethical. She explains the processes in such depth, so that the audience is able to visualize every exact measure that animals have to go through so that humans can consume them. The author informs the audience of the corrupt conditions that animals in factory farms are put through to evoke despair and regret in the audience. The animals in factory farms are caged up all day and night in confinement buildings where sunshine scientifically regulated. Machines are also in charge of supplying the animals with food, water, and an occasional circulation of air, so that the farmer holds no real duty to the animals. The animals have no other choice than to live in their own waste, resulting in litter burn from their manure. When hens' egg production declines, they are put through a procedure called "forced molting", where they are starved and denied water to put them into shock to lose their feathers so that those who survive can start a new laying cycle. (Sinilong). Consumers don't realize the extensive and horrific process that animals must go to in order to become our food, which is why Sinilong illustrates the processes so clearly. Animals in factory farms have to go through unimaginable processes for people who don't even realize it. The author appeals to pathos and logos simultaneously by giving a shocking statistic made by the United States Department of Agriculture which states, "10 billion animals are killed for food each year, which equals to: more than a million animals killed every hour, 19,011 animals killed per minute, and 317 animals killed per second," (Sinilong). The statistic is meant to play on the audience's guilt, by breaking down the numbers in a way that we can imagine in our heads. The number of animals that are killed purely for our consumption seems unfathomable. Sinilong calls out the obliviousness of meat consumers, making the audience feel ignorant and appalled that we are capable of turning a blind eye on such a horrific subject. 

The author makes it a point to showcase how the media is untruthful to consumers and that it fails to tell us the realities in which factory farming is dangerous and unethical. By doing this, the author evokes all kind of emotions in her readers and consumers around the world are left feeling portrayed by the mass media. "Most media for meat and dairy typically focus on the display of pastoral fields, green grass, and on animals roaming free. The media has instilled in our minds the idea that farm animals get the opportunity to graze, stride around, swish their tails, and moo or cluck in the open field ... " (Sinilong). This makes the readers feel like they are being deceived by the media and as if the media thinks that we, as people, are not worthy of knowing the whole truth about what goes on behind the scenes of factory farming. The readers may even begin to think about what else the media has lied to them about and if they've just been living one huge lie controlled by the mass media. Sinilong argues that the media is partially to blame for our ignorance on the topic of the harmful effects that factory farming has on animals. The media is only focused on objectifying the animals that we consume, only to ensure that the meat industry keeps booming and that people do not realize the gruesome conditions that the animals are put through on a daily basis.  For example, the media only shows pigs as filthy, gross-looking animals, so that we think it's acceptable to treat them inhumanely. However, the author notes that pigs are more than what the media makes them out to be; "This is unfortunate considering just how intelligent and friendly pigs actually are. As a matter of fact, it only takes piglets 3 weeks to remember names and to respond when called," (Sinilong). As an audience, we are left feeling guilty taking away an intelligent animals life in order to satisfy our own wants. By giving a fact that was meant to play on the audience's emotions, the author was able to use pathos and logos in tandem, which gives her argument a stronger effect. 

Sinilong gives many facts and statistics that are aimed at appealing to the audience's emotions. By using pathos and logos together, she is able to strengthen her argument and appeal to more readers. After she describes the horrible effects of factory farms on animals, she goes on to discuss how factory farms also harm humans and the environment by using both pathos and logos together. Factory farms leak many toxic chemicals that have adverse effects on those that work on the factory farms and the residents who live near them. The toxins that are released from factory farms cause those people to develop serious respiratory diseases, neurological problems, seizures, asthma, birth defects, viral and bacterial disease outbreaks, and many more harmful illnesses. The author states a long list of the negative health effects that factory farms have on humans to play on the audience's fear; if they did not feel any remorse after reading what factory farms do to animals, maybe they will change their mind about the use of the farms after hearing that they could potentially harm them as well. Another way in which Sinilong uses pathos and logos in tandem is by giving a statistic that is meant to make the audience fear consuming meat. "Scientific studies and government records also suggest that almost all chickens are infected with E. coli and about 39 to 75 percent of these chickens that are transported to retail stores are still infected," (Sinilong). Along with humans and animals, factory farming and the livestock industry as a whole, have terribly damaging effects on the environment; "the livestock industry accounts for: 80% of the greenhouse gas emission, while the methane produced by cattle and their manure has a global warming effect equivalent to that of 33 million automobiles," (Sinilong). The author gives many statistics that are quite appalling in her argument against the use of factory farms that effectively persuade the audience to stay away from them. 

The article is very effective when it comes to persuading the reader to rethink his or her choice in consuming meat, due to the author's heavy play on the audience's emotions backed up by the use of statistics and facts. Sinilong's use of pathos throughout the article makes the audience feel awful about eating harmless animals that had to endure both physical and emotional torture, only for our consumption. She gives many statistics and facts that are meant to make the audience feel saddened about their choice in consuming meat products. Because the author is giving her argument to a general audience, also appealing to logos was very beneficial to her claim on the harmful effects that factory farming has on animals, humans, and the environment. However, had the author used more ethos by spending time establishing her credibility or mentioning where she got all of her facts and statistics, her argument would have been more persuasive.

