In his article "How FIFA's Leader Has Clung to Power despite Corruption Scandal," Simon Schuster uses logos the most to give perspective of officials of different countries involved in FIFA, information about recent indictments and statistics on how much revenue FIFA brings in to let the people know really how Sepp Blatter has retained office. It lets the reader know how the more influential countries in soccer feel about Sepp Blatter and the investigations with FIFA. He also quotes the leaders of less influential countries to show how and why they support Blatter. Logos is effective in this article because it greatly backs Schuster's argument of how Blatter has stayed in office by giving specific statistics on FIFA.

Although logos is the most prevalent in this article ethos is also an important factor. Having these quotes from these leaders and also senior writer from ESPN, Brett Foster, Schuster gives himself invented ethos.  The author establishes his knowledge of events that occurred under the reign of Sepp Blatter. This is an example of his invented ethos. Schuster is a writer for "Time" and that gives him established ethos and gives authority to his writing. Having Brett Foster in his writing gives him more established ethos because he "has spent years investing corruption in world soccer" and also "recently published a book on match-fixing at the highest levels of the game" (Schuster). Established ethos is also represented because it is in the sports section of Time.com, therefore it has credibility to it. Having reliable sources gives him credibility as a source.

Schuster uses logos with the quotation of leaders of their respective countries' soccer federations. The fact that he has these officials quoted in the article gives him ethos but to have the actual quotes is being used as logos as well. Having both sides represented that being, more influential countries and less established countries gives the sense of who actually is in favor of having Sepp Blatter in office as president. When Blatter was re-elected Schuster makes the observation "There was no such praise, however, from the soccer federations of the developed world, which represented about a third of the 209 countries and territories that comprise FIFA" (Schuster). This is because the more influential countries are not receiving the financial aid that these less fortunate countries are. Schuster backs up his notion of aid to lesser countries with a quote from Isha Johansen from Sierra Leone, who backs Sepp Blatter because of his donation to her country of $50,000, "That was the very first international donation Sierra Leone ever received to fight Ebola" (Schuster). 

Sepp Blatter won re-elected despite indictments for bribery to nine of his officials under his reign, "bribes worth a total of around $150 million, which top FIFA officials allegedly received in exchange for granting promotional contracts, tournaments and other lucrative deals to their patrons" (Schuster).This provides a given statistic which is effective in the author's logos because it is evidence that there were in fact nine officials arrested and the sum of the bribes is massive. With that it also affects the author's pathos because it appeals to the readers emotions in that it is awful that they have taken that much money. Logos is the most prominent in this part of the article because it actually gives a given statistic and that is fact, while pathos might not affect everyone. "The total revenues of the organization between 2011 and 2014 came to around $5.7 billion," the fact that FIFA brings in so much money and only donated $50,000 to the country of Sierra Leone (Schuster). That gives the reader a lot of questions to where that money is actually going. This makes the reader's emotions come into play when reading this article and makes then believe in the writing of the author.

The author incorporates another quote from Amaju Pinnick, who is "the head of Nigeria's soccer federation" to make some assumptions about Sepp Blatter (Schuster). He uses the quote from Amaju Pinnick to show that Blatter is trying to sway these less established countries in his favor. By showing what Blatter promised Pinnick, Schuster is making the assumption that Blatter is using the less significant countries to hold power over the power house countries in the soccer world. This is important because it makes the argument, should every member of FIFA have the same power as one another in voting. "The soccer federations of the developed world, which represented about a third of the 209 countries and territories that comprise FIFA," is part of a quote I used earlier in this essay but it is relevant again because it shows how outnumbered these countries are (Schuster). This is evidence that these countries are actually outnumbered because the author gives a statistic to back up his argument. 

Logos continues throughout the article with logic which is that even though FIFA does good by helping these impoverished countries, "only a fraction of the money intended for those projects often goes to the right place," Foster who has been following the case says (Schuster). Not all of that money goes to that country; it goes to the officials of that country and also those countries of the same area to keep them in favor with Blatter. This is logos and ethos and it works because Foster is an established writer for ESPN and it supports Schuster's argument. The logically assumption in this argument is even though there is no charges against Blatter, we can be assured his is the ring master behind all of this corruption.

The votes that made Qatar and Russia hold the next two world cups adds even more strength with logos to the author's argument . Both of these countries are not held in the highest regards as a soccer country and neither is impoverished. "Working with U.S. law enforcement, Swiss authorities have launched a separate investigation into how FIFA allotted Russia and Qatar the rights to host the next two World Cup championships," this statement about the U.S. and Swiss authorities investigating FIFA adds to the articles ethos, logos, and pathos (Schuster). Having this is significant because if the reader notices that the U.S. authorities are getting involved there must be something going on that is not supposed to and that effects the emotions of the reader towards FIFA.. It continues the author's use of logos and is important because it is evidence that there is corruption in FIFA but yet Sepp Blatter still remain to be re-elected despite all of these corruption accusations.

Schuster focuses on logos in his article rather than ethos and pathos because it is easier to give the reader facts than to just appeal to their emotions or count on his credibility. Since most people aren't aware of the corruption of FIFA statistics is the way to really drive home his argument. Having these statistics and also the quotes of these officials lets the author present his logic on the topic. This allows the reader to see the perspectives of the people who are benefitting and those who aren't.  After Schuster has presented these facts and his logic using logos, pathos may come with the reader's reaction later on. Schuster unveils the truth behind Sepp Blatter with the logos in this article and gives the reader a better understanding of the corruption in FIFA and how it is still lingering.

