Being a millennial is different than any of the previous generations before. As a millennial, in my relatively short lifetime, I have seen a large growth of technology. Therefore, millennials are more aware of the world around them.  The internet has been a useful tool by allowing millennials to learn the ways of the world. Millennials spend large quantities of time on the internet whether it is researching something, using social media, or online shopping. Since the internet allows millennials to gain so much knowledge, marketers now have to change their tactics on how they try to get millennials to buy into what they are selling. Any young millennial can go and look at the specifics of a particular product and tell you the pros and cons of that product just by use of the internet. Marketers have to take this into account now when promoting their products. The dynamics have changed now to where a normal television advertisement will not work to lure in a millennial. Instead, for millennials to take serious interest in a product, they must be exposed to the product through social media, the company must form a relationship with consumers, and companies must promote the details about their products. I'm interested in business and my generation always seem to intrigue me with their strange buying habits. I am qualified to speak about this topic because I have first-hand experience as life as a millennial. In my everyday life I am exposed to many advertisements. Because of increased media use, I as a millennial have experienced more marketing tactics than generations prior. These tactics vary from using social media to things as simple as an old fashioned article in the newspaper. This life experience allows for me to have a lot of insight into how millennials like myself are being marketed to. My research question is relevant because there have been many changes in the way products have been marketed since the millennials have come to control the marketing world. As a millennial I experience everything under the sun as far as marketing goes. My everyday life is filled with ad after ad. Millennials interest me because we are so different than the generation before us. 

For my first article, "How Millennials are Changing the Face of Marketing Forever", the main focus is on how millennials are so much different than generations past in their effects on the marketing landscape.  The article states that millennials seek to stand out and make themselves different from the generation of the baby boomers before them. Also, the article mentions that conventional methods of marketing will no longer work. Instead, marketers need to develop a personal relationship with their target market. Millennials seek out companies that give back to the community, the country as a whole, and their customers alike. According to "How Millennials are Changing the Face of Marketing Forever", in order for companies to market themselves they need to have two way communication with their consumers. There are three authors of this piece. None of the authors are from the millennial generation, so they do have some bias since they do not have a first person point of view. Their 3 ideals seem to make the soure more reliable because it is three minds blending things into one. The article is strictly informative and does not contain any information regarding an opinion on the topic. The article seeks to send this information out to business owners and people who are curious on how to market to millennials. 

In "Marketing to Millennials: Throw Out the Old Sales Tactics", different reasons as to what makes millennials different are presented to the readers.  The main point of this article is that old tactics will not work on millennials. According to Rachel Testa, millennials are not suspect to old marketing tactics because it's all they grew up with. These tactics won't work because they have been thrown in their face their whole lives. A new tactic called "content marketing" explains in depth details about the product. One strategy introduced in this article is for businesses to introduce their staff via a blog or section on their website. By doing this millennials get the feel that they personally know who is selling the products to them. Different from the previous article, this article was written by a millennial. This is where her bias could come into play. Perhaps she is speaking upon her personal preferences of being marketed to and not this generation as a whole. I still believe that the article is credible though, because the author herself is a marketing director at the company Engenius so she has great knowledge on the current marketing strategies. The article is targeting people and businesses who need to change their tactics in order to attract the millennial consumer.

Compared to the other articles "The Future of Ageing: It's Time For Marketers to Stop Being Myopic About Millennials" is much like the first article. The article states that people are genuinely not concerned with other groups and are focusing too much energy towards millennials. In the article, the author, Tracey Follows argues that millennials are not experienced and simply react upon impulse by buying what's new. She argues that older customers have more experience which makes their opinions on the buying market more viable than that of someone who is a millennial. Follows believes that we should not stray away from the typical again customer because they are the basis for what has previously worked and may work again. I believe the author of this article may have some type of bias. The author looks to be older than a millennial and possibly a baby boomer herself. She is very qualified and a reliable source of the information, but she does come with a little bias. Her experience as a strategy officer allows her great insight to the field, but perhaps she does have some bias.

The research in question is arguable because there are many different methods to finding out what is the best way to market to millennials. Millennials are a group that is unlike any other so it's best to get many opinions on how they should be convinced to buy new products. We can see agreement between all three sources that millennials require different strategies to be marketed to than the generation before them. Disagreements come up when we look at the methodology and whether they are the most important group for businesses to target. These sources made me look back as a millennial and think what is the best way I like to be marketed to. I actually agree with one of my sources that states personal relationships and detailed content information about the product is the best way to market their brand, company, and/or product. I think my research question as of right now is detailed enough to suffice for the final essay.

