Chris Hayes interviews Valerie Jarrett, a senior advisor to Barack Obama, about how the Obama administration is dealing with sexual assault on college campuses. Due to the format of this interview, the ethos appeal is the primary appeal used. MSNBC brought in Valerie Jarrett who worked with President Obama on this issue and is well versed in the statistics of this issue and what the government plans on putting in place to deter sexual assault on college campuses. Due to her position in the government as an important advisor, she is given a level of respect by the audience.

Valerie Jarrett knows her audience in this interview and knows her purpose, so she is able to use kairos to help her argument be more effective (Bauknight and Meyer 84). She knew that because this interview was going to air on MSNBC, the audience she was addressing was watching to stay informed and not to be persuaded, which she used to her benefit. She uses her title as leverage for the audience to listen to her because she must know what she is talking about because she is a senior advisor to Barack Obama. She also uses facts in her argument, which convinces the audience that she knows her topic and knows the statistics. She is not trying to persuade them, and she is trying to inform them. By her audience believing that her goal is just to inform, she is able to better persuade them, because they give her more credibility because they think she is presenting only fact and not an argument. She makes sure to keep her argument concise, so it is viewed more as factual and less as a biased opinion. She uses her knowledge of MSNBC to her advantage as well in her interview to better understand the audience.

Her audience is most likely, the middle class who watches MSNBC to stay informed. These middle class citizens probably tend to be more liberal, and more likely to listen to what she says as fact. If she was being interviewed on Fox News, then she would need to be more conscientious of what she would say because the audience of Fox News mostly likely did not vote for Barack Obama in either of his election campaigns because Fox News's audience consists mostly of conservative middle to upper class citizens. The viewers of MSNBC will more eagerly listen to Jarrett for content, and these viewers are also less likely to look for flaws in what she is saying because, in general, they support the Obama administration. These viewers are more trusting of her, which allows her to be more free in how she speaks and what she says. The statistics she uses are necessary to prove that she knows how big this issue is and that she is telling the general public that she along with the rest of the Obama administration are working towards ending sexual assault on college campuses. When Jarrett speaks about the task force that was made to address the issue of sexual assault on college campuses, she lets her audience know, or at least believe, that the government is hard at work to put an end to this issue. She helps to update her audience on the task force as well as build trust with them because she is informing them and explaining what she is doing to help put an end to sexual assault. This trust she is building with her audience is important because it helps the audience be more receptive to her argument and less combative, even though she is working to persuade them and make them believe the Obama administration is fixing this issue. She helps persuade the audience to see the government as productive and trustworthy, even if that is not always how it looks. 

Jarrett also uses the logos appeal by using statistics to help persuade the audience to see the issue that exists and want to take action. Logos further proves her ethos argument, because she is trying to inform the public the audience trusts Jarrett, which makes her seem like a good person. The fact that the audience is able to trust her will, for this issue, makes her seem like a good advisor to the president because she is moral and wants to help put an end to sexual assault on college campuses. Her Because she takes the effort to speak in this interview also helps her build credibility with her audience. This credibility is what makes the audience feel like the government actually cares about them and their issues. 

Valerie Jarrett talks about Not Alone, a report from a White House Task Force on the issue of sexual assault on college campuses, during the interview with Chris Hayes. Jarrett, primarily during the interview, speaks to build credibility between herself and the audience. She builds credibility by presenting statistics, by her position as a senior advisor to President Barack Obama, and by explaining what she and the rest of the Obama administration is doing to help end sexual assault on college campuses. She starts explaining the issue and how to help the victims after the attack. She speaks to the laws that are currently in place and ideas of laws and rules at universities that could be put into place soon. She also raises attention that many universities refused to participate in gathering of information on sexual assault by refusing to allow an anonymous survey to be sent to students to help the task force understand how widespread sexual assault really is on college campuses. She seemed very surprised at the fact that many colleges declined and almost seemed to want to keep it a secret how their college is involved. Her surprise makes her seem more relatable and allows her to build more credibility with the audience. Her credibility makes her seem trustworthy, worthy of presenting this issue, and worthy of working for the American government to fix the social problems America currently faces.

