Chris Hayes interviews Valerie Jarrett, a senior advisor to Barack Obama on how the Obama administration is dealing with sexual assault on college campuses. Due to the format of this interview, the ethos appeal is the primary appeal used because MSNBC brought in Valerie Jarrett who worked with President Obama on this issue and is well versed in the statistics of this issue and what the government plans on putting in place to deter sexual assault on college campuses. Due to her position in the government as an important advisor, she is given a level of respect by the audience.

Valerie Jarrett knew her audience in this interview and knew her purpose, so she was able to use kairos to help her argument be more effective (Bauknight and Meyer 84). She knew that because this interview was going to air on MSNBC the audience that she was addressing was watching to stay informed and not to be persuaded, which she used to her benefit. She used her title as leverage for the audience to listen to her because she must know what she is talking about because she is a senior advisor to Barack Obama. She also used facts in her argument which convinced the audience of two things: one that she knew what she was saying and knew the statistics and two that she was not trying to persuade them and she was trying to inform them. By her audience believing that her goal was just to inform, she was able to better persuade them because they gave her more credibility because they thought she was presenting only fact and not an argument. She made sure to keep her argument concise so it was viewed more as facts and less as a biased opinion. She used her knowledge of MSNBC to her advantage as well in her interview to better understand the audience.

Her audience were most likely members of the middle class who turn on MSNBC to stay informed. These middle class citizens probably ten to be more liberal, and with that more likely to listen to what she says as fact. If she was being interviewed on Fox News she would need to be more contentious of what she would say because the audience of Fox News mostly likely did not vote for Barack Obama in either of his election campaigns because Fox News's audience is more conservative middle to upper class citizens. The viewers of MSNBC will more eagerly listen to Jarrett for content and these viewers are also less likely to look for flaws in what she is saying because in general they support the Obama administration. These viewers are more trusting of her, which allows her to be more free in how she speaks and what she says. The statistics she uses are necessary to prove that she knows how big this issue is and that she is telling the general public that she along with the rest of the Obama administration are working towards ending sexual assault on college campuses. When Jarrett speaks about the task force that was made to address the issue of sexual assault on college campuses, she lets her audience know or at least believe that the government in hard at work to put an end to this issue. She helps to update her audience on the task force as well as build trust with hem because she is infirming then and explaining what she is doing to help put an end to sexual assault. This trust she is building with her audience is important because it helps the audience be more receptive to her argument and less combative even though she is working to persuade them and make them believe that the Obama administration is fixing this issue as well as many others. She helps persuade the audience to see the government as productive and trustworthy even if that is not always how it looks. 

Jarrett also uses the logos appeal by using statistics to help persuade the audience to see the issue that exists and want to do something about it. Through using logos, it further proves her ethos argument. Because she is trying to inform the public the audience trusts Jarrett, which makes her seem like a good person. The fact that the audience is able to trust her will for this issue makes her seem like a good advisor to the president because she is moral and wants to help put an end to sexual assault on college campuses. Because she takes the effort to speak in this interview also helps her to build credibility with her audience. This credibility is what makes the audience feel like the government actually cares about them and their issues. 

Valerie Jarrett talks about Not Alone, a report from a White House Task Force on the issue of sexual assault on college campuses, during an interview with Chris Hayes. Jarrett primarily during the interview speaks to build credibility between herself and the audience. She does this by presenting statistics, by her position as a senior advisor to President Barack Obama, and by explaining what she and the rest of the Obama administration is doing to help put an end to sexual assaults on college campuses. She starts explaining about the issue and how to help the victims after the attack. She spoke to the laws that are currently in place, and ideas of laws and rules at universities that could be put into place soon. She also raised attention to the fact that many universities refused to participate in the gathering of information on sexual assault by refusing to allow an anonymous survey to be sent to students, to help the task force understand how widespread sexual assault really is on college campuses. She seemed very surprised at the fact that many colleges declined and almost seemed to want to keep it a secret how their college is involved. Her surprise makes her seem more relatable and allows her to build up more credibility with the audience. Her credibility makes her seem trustworthy and worthy of presenting this issue and worthy of working for the American government to fix the social problems that America currently faces.

