During the Super Bowl on February 7, 2016 Hyundai aired its commercial called "First Date". The commercial displays a father meeting a young man who is going to take his daughter out on their first date. Kevin Hart, who plays the over protective dad, tells the kids to use his car as opposed to the young man taking his own. The potential new couple then goes out for their date without knowing that the new Hyundai has a feature that allows the owner to track where the car is going. this new feature allows the over protective dad to follow the couple wherever they go, which results in a comical series of events that leaves the young man rattled throughout the night. This commercial does a good job not only convincingyou that the new feature is a good thing for your security, but also adds comedic relief to make you forget about what exactly you're buying into. The commercial is a good display of all three of the rhetorical proofs: logos, pathos, and ethos.

The way that the commercial is put together is a great example of the logos that is displayed and bring used throughout. Although the commercial does not flat out tell you why you should have this car with the new tracking feature, it does demonstrate it perfectly for you. Logos, or the appeal to reason, would tell you that if you buy this car you get this feature and it's good for your security and safety. Through simply what happens in the commercial they display one of the typical reasons that someone like a parent would want technology like this built into their car. The commercial doesn't have to say anything about why the technology is a good thing because after watching the commercial the viewer can then put the pieces together themselves. The viewer sees the commercial and then thinks, "If I get this car with this technology, I then don't have to worry about where it is, because I'll always know." Because the commercial does not have to say anything to imply the logic behind the technology this allows the directors to then take the commercial in a much less serious, more enjoyable direction. 

The commercial is very light hearted and it's nothing like a serious car commercial that gives you statistics and numbers about where their car is ranked compared to others. In fact, this commercial does not give you a single statistic or bit of information about the car it focuses mainly on making the commercial memorable, enjoyable, and relatable. The commercial's relatability and comedy leads to the aspect of Pathos that is not to be ignored in the commercial. The commercial puts most people through a feeling reminiscent of when they either sent their daughter off on a first date, took a girl with an intimidating father figure out on a first date, or if you are a girl with an over protective father, went out on first dates with new guys. The commercial makes the viewer look back to the previously said experiences and know the feeling that is displayed in the commercial. The comedic aspect of the commercial makes you look back at those experiences and laugh (hopefully) at them. The over exaggeration of what the protective father does from following them to the movie theater and watching the movie with them, to finding them on a cliff in a secluded place while hanging off the side of a helicopter. The commercial displays the car in each scene, but then also makes you forget you're watching a commercial because of the comedy that you are experiencing. 

The Ethos displayed in the commercial comes from a few sourcesThe Hyundai Motor Company is a South Korean car manufacturer that was founded in 1967. Although forty-nine is not all that old for a car company, it is certainly not new by any standards and the brand is one that people buy into a lot. Hyundai has never been a car manufacturer that has been the face of anything controversial or anything else that the public would be perceived as bad, so their credibility holds up. Their credibility is something that is very important when a company is offering to track your car for you through its every location. The technology is called Blue Link and is similar to GMC's On Star in everything except that Blue Link allows you to locate your car. Hyundai's website says this of Blue Link, "Keep an eye on your Hyundai, without having to watch its every turn. Blue Link technology can help you monitor the location of your vehicle, the time of day it's being driven, and how fast it's going to ensure the driver is following your rules. In the event your vehicle is stolen, Blue Link can help law enforcement locate it." If Hyundai was part of some scandal using private information in some way it's reasonable to say that people would definitely not like this being part of their car, but because Hyundai is reputable and trusted in the car industry this technology sounds great and the commercial makes the viewer think so too. In the commercial the over protective father trusts the vehicle and its features so much that he even lets this guy he just met take his car out for a drive with his daughter in it. That shown investment of trust in the vehicle, again does not say anything explicitly, but shows the viewer that they too should trust Hyundai with your next choice of car. 

Over all, the commercial attempts to show you the benefits of buying their car as opposed to another car manufacturers, and they do this through a fun, comedic, one minute long commercial. The commercial is very successful in doing its intended purpose and it delivers the message in a fun way that doesn't make you think about the numbers, but makes you think about how you saw that funny Hyundai commercial for a good looking and smarter car.

