T-Mobile uses rhetorical proofs in their commercial in attempt to appeal to the massive audience that was watching Super Bowl 50. They hire rap artist, Drake, to represent their company in a commercial that mocks a music video previously filmed for his hit song "Hotline Bling". The commercial starts with Drake dancing in a colored box that is identical to the box in his popular music video, currently with over four hundred and sixty million views on YouTube. To put that in perspective, that is over four times the amount of people that tuned in at the peak of Super Bowl 50, at one hundred and fifteen million people. T-Mobile uses Drake's familiarity to appeal to the audience of the CBS network.

Drake is dancing in his distinct, loose style, when he is interrupted by three people in suits who represent a carrier other than T-Mobile. They walk to Drake in his cube, while production for the music video is going on, and recommend a view lyrical changes. "When you say 'Call me on my cellphone,' just add 'device eligible for upgrade after twenty four months'." Drake even makes a funny reference to his birth country of Canada, mocking "I've told a lot of people I'm from Canada, but I lied," because the cellular company paying him, can't make calls to Mexico or Canada. A few more restrictive suggestions to the song and the commercial wraps up with the suits wobbling in the cube with Drake's song in the background.

The commercials primary rhetorical proof is pathos. I was watching the game, and when it came on I could tell it was going be funny by Drake in his box, flopping around, and Jerry Lambert in a suit. The ending was the funniest part; the suits are posing and wobbling around mocking Drake, and seeing white, business-suited, representatives wobbling around like a rap star is hilarious. This is the humor that pathos gives us the feeling of relatability that influences our trust. If you're one that listens and possibly, influenced by Drake or his music, he could be the ethos element to the commercial. Drake probably uses his cellphone constantly, being a rap star and creator of his own self-made image and style, so you could trust the same cellular company that he endorses. 

This is the basic message that the commercial is trying to send, 'If this superstar, Drake, uses our service, you should too'. The overall commercial was successful, it simultaneously back-handed the competitors while roping you in with comedy and sarcasm that persuades you to consider them as a wireless carrier. The restrictive lyrical changes that the suits' make are the logos element in the commercial. "Streaming music will incur data charges ... just sneak that in there," one of the suits says to Drake. There isn't humor trying to relate you, but a logical step of you thinking, 'I pay for music streaming, but I shouldn't have to, that's ridiculous.' T-Mobile makes you consider these things by sarcastically inputting it, with drake agreeing to all the changes.

The biggest example of pathos occurs after they suggest all the lyrical changes. "You can't say you got exactly what you asked for, because we never give them what they want," another suit pretends to cover he mouth and adds, "unless they ask for hidden fees," followed by a collective menacing laugh, similar to Dr.Evil in Austin Powers. Fulfilling the image of the evil phone company that is always looking to nick you with hidden fees. Again, making you consider what hidden fees you're being stuck with. This promotion was for their new program of T-Mobile's Stream All You Want for apple music. Associating Apple with their brand was a smart move too, because of Apple's widespread recognition. With the customer base of Apple, T-Mobile can associate themselves with a much bigger audience. As much as a commercial can persuade you, this one used more than one example of rhetorical proof. By tying in apple, employing sarcasm, and riding Drake's star power, the commercial was successful overall in delivering its message. If T-Mobile gets an increase in customers after the Super Bowl, we will know if their Stream All You Want program was a successful draw to the wireless carrier.

