Commercial creators use an array of different techniques to lure consumers in and get them interested in their products. There are many ways that a product commercial can attempt to connect to the people viewing it like touching on emotion or being funny and relatable. These tactics play on the viewer's sense of logic, ethics, and mostly emotions. The Super Bowl is the epicenter of these persuading commercials with companies investing the most time and money out of any show on television. This year, Super Bowl 50, Bud Light released a commercial starring Seth Rogen and Amy Schumer as the heads of a political party trying to spread their beverage with the rest of the country. The commercial uses tons of celebrities and references to pop culture to connect to the viewer while also using comedy to make the commercial more appealing. Since this is a mockery of a political ad there is also a strong sense of patriotism in the commercial. The comedy in the commercial stretches from political humor to sexual innuendos. This strategy allows for their commercial to be relatable, funny, and convincing.

Companies tend to use celebrities in their commercials because they are icons to the general public. The logic behind it is if someone sees their favorite celebrity using a product and they want to be just like their idol, they will most likely be tempted to use that product in the future. Bud Light knows this concept and uses a handful of recognizable celebrities to boost their products reputation. While the two main advocates are Seth Rogen and Amy Schumer, sprinkled in are appearances from Michael Pena and Paul Rudd. The more variety in there celebrities the bigger the fan base they are reaching. Maybe somebody is not a Seth Rogen fan but once they see Paul Rudd they are sold on the product. The wider variety of celebrities allows for a higher percentage of the viewing population to relate. These actors tend to play very relatable and humorous characters which pairs well with the political comedy spoof they are running for this commercial.  167 million people watched Super Bowl 50 according to the Denver Business Journal, with this companies know they need to connect to as much of the viewing population as possible. Bud Light uses the peoples fame to put the logical argument in the viewer's head that if that person who is rich and famous is drinking Bud Light, then if they drink the Bud Light the same will occur to them. They are trying to show the viewer that their beer is more popular, tastes better, and is used by celebrities so why wouldn't you enjoy it? Bud Light uses these actors fame to convince the viewers that they should be like them and in doing so, drinking Bud Light. 

To engage viewers in their products companies tend to spoof other commercials in order to have a comedic appeal. Bud Light is mocking a typical political ad with Seth and Amy as the leader in the Bud Light Party. Due to the upcoming presidential election television has been swarmed with political attack ads and propaganda from all the candidates. Bud Light saw this as an opportunity to mock this tradition by making their product the base argument for a political party. Scenes such as speeches in front of crowds, being on tv, political signs, the actors with hard hats on relating to the working class all indicate that this is a political ad advocating Bud Light for the entire country. At a time where the country is so divided on political stance, Bud Light makes the argument that we agree on a lot of things that can bring this nation together especially the delicious smooth taste of a cold Bud. The company is taking an issue in society that has nothing to do with beer and mashing it with their product making it relatable and comedic for the viewers. The crowds hurled at these political rallies are huge and of course everyone that comes to support has a Bud Light in their hands. The Budweiser franchise is making the argument that even though we are separated through our political views and personal opinions, their beer is the one thing we can all agree upon and come together over. Although the commercial is a spoof on politics, the jokes the commercial makes have multiple different kinds of comedy not just political humour. There is a random joke 15 seconds into the commercial referencing emojis which have skyrocketed in popularity within the past year, once again expanding the audience that can relate to the commercial by opening up to the jocular emotions of the viewer. Bud Light even goes to the extent of mixing political humour with sexual innuendos. They make a pun about the Bud Light political party and how big their caucus is making an extremely casual reference to penis size. Other types of comedy include references such as when Seth Rogen shouts "This is our independence day" at the end of the commercial. Having all these different elements of humor allows for the 150+ million people watching to somehow laugh at the commercial in one way or another.

There are plenty of ways to convince someone to buy your product. Companies can play on the emotions of viewers, present statistics, and gain notoriety in order to sway people into buying their product. Bud Light took a light hearted comedic approach this year at the Super Bowl that was celebrity filled and extremely relatable. Mocking politics and using these celebrities are both ways the company lures you in to relate to their commercial and product. They took something everybody is aware of and cannot avoid (political ads) and turned it into a speech for unity throughout the country through their beer. Is Budweiser's cheap light beer going to unify our nation as a whole and stop political arguments forever? Probably not. But Bud Light uses a comedic approach with recognizable characters to convince you that that is the case. Budweiser is attempting to make the argument that their beer is superior and will help bring people together instead of driving them apart and they make this argument through their use of celebrity, relation to current events, and use of different types of comedic appeal. 

