Being a protective mom or dad is more work than it seems: Whenever their child is not in their sight, they always want to know exactly where their child is, what they're doing, who they're with, and when they will be home. Always having to keep tabs on someone can be exhausting and can cause anxiety if the child doesn't respond to a text or doesn't call back. Many protective parents wish there was some way they could always know where their child was without having to constantly nag them. The Hyundai Genesis in this commercial seems to do exactly this. In the ad, an extremely overprotective father who follows his daughter around on her first date using the car tracker located in his new Hyundai Genesis. This advertisement uses rhetorical appeals such as pathos, logos, and ethos to pull in the viewers and persuade all that they should buy the new Hyundai Genesis. 

This commercial effectively uses pathos by the way it tugs on the viewer's emotions by relating it to an overprotective father who uses the car's tracking features to make sure his little girl is safe throughout the entirety of her first date. This is something that so many caring mothers and fathers can relate to. Every father wants to know that his daughter is in good hands and is being treated right while on her very first date. This commercial shows actor Kevin Hart, who plays the father in the commercial, following his daughter to the movies and to the fair, keeping an eye out for her to make sure the boy she was with did not make any moves on his precious daughter. This is something all parents and teenagers with overprotective parents can relate to. The use of pathos helps to deliver the message of that commercial that if you buy the Hyundai Genesis you can always make sure your little girl is in good hands. This is why the commercial does such a great job persuading the viewers to buy the Hyundai. 

Along with the convincing pathos appeal to parent's aspirations of always knowing that their child is safe, this commercial also uses ethos appeals to further convince the viewers that the Hyundai Genesis is the car for them. First of all, the fact that the commercial is airing during the Super Bowl almost speaks for itself. The Super Bowl is an annual NFL event that is known for its hilarious and enticing commercials. So with this being a commercial shown during the Super Bowl, we know that it must have some credibility to begin with. Although, to ensure the viewers, during the commercial there is writing on the bottom of the screen that points out additional features of the car as well as providing a helpful link for more information on the car. This writing near the bottom of the screen also goes further into detail about the neat "car finding" feature that comes along with the Hyundai Genesis. Giving facts helps the viewer to better understand the car and therefore makes them more likely to buy something that they are more knowledgeable on. These additional facts and pieces of information build the credibility of this commercial. Also, at the end of the commercial, a page appears that says "Hyundai. Official sponsor of the NFL", this alone gives the commercial even more credibility since the NFL is such a widely known, famous football league. Building credibility immensely helps the argument of the commercial out because viewers are so much more likely to buy something that they know is credible and reliable.  

Not only does this commercial use rhetorical appeals of pathos and ethos, it also employs the use of logos as well. After watching this commercial several times, it is clear that the argument it is attempting to make is logical and clear. The father in the commercial uses the car's tracking feature to locate his daughter throughout her first date. This is logical because throughout the commercial, the father continuously shows up at every location she goes to. When the daughter and her boyfriend go to the movies, the father appears sitting behind them. When they go to the fair, her father appears behind one of the abnormally large stuffed animals. The only way he could have known where she was was by using the tracking feature of the car. This is logical and makes sense. The commercial then connects this to overprotective fathers always wanting to know where their daughter is, and obtains this by using this car tracking feature. 

All three of these rhetorical appeals help to build the argument in this commercial and make it stronger. This commercial offers a scenario in which a tremendously protective father wants to know where his daughter is at all times so that he can monitor her first date. This encourages the viewers to feel like Hyundai values them and wants to help all fathers protect their daughters. This is very persuasive because it associates Hyundai's new car with parent's wishes to keep their child away from harm. This commercial also includes several facts and additional features for the viewers to take note of, making it even more convincing and believable. Lastly, the Hyundai commercial holds a logical argument that is successful in persuading its viewers that they should buy the Hyundai Genesis if they want to always keep an eye out for where their child is. This argument is constructed through the use of pathos, ethos, and logos appeals. Each of these appeals is worked successfully into the commercial, making the commercial perfectly persuasive. 

