Automobile safety is becoming more and more of a concern when purchasing a car. It is no surprise that companies advertise their safety features when as many as "1.3 million people die in road crashes each year" (Roach Crash Statistics). For Super Bowl 50, the South Korean automaker Hyundai unveiled a number of commercials showcasing the new 2017 models of their cars. In one such commercial, the safety features of the 2017 Hyundai Elantra are demonstrated. In said commercial, two women are driving through "Ryanville," where every resident is Ryan Reynolds, People Magazine's "Sexiest Man Alive 2010." The two women get distracted by Reynolds and almost hit another copy of Reynolds and his many dogs, but the Elantra's safety feature saves them. Through the commercial, Hyundai advertises its safety as paramount as it makes up for the driver's mistakes. 

Hyundai's advertising strategy is very transparent in this commercial. The only point Hyundai is trying to get across is that their cars have beneficial safety features that don't require the driver's full attention to be effective. This safety feature can be seen at 0:34 when the distracted driver's mindlessness nearly runs over Reynolds and his five dogs, only to be saved by the Elantra's "auto-emergency braking with pedestrian detection" (HyundaiUSA). Hyundai does not claim that their safety features are better or worse than their competition, or how they compare to their competition in any other regard, but simply that they have this single safety feature.

Although overshadowed by the charismatic smile of Ryan Reynolds, the demonstration of the Elantra's safety feature at 0:35 could have ended quite differently. The driver almost hitting a pack of dogs is an example of appealing to pathos, as many pet owners would agree that losing a pet due to negligence is an emotional ordeal. According to online retailer The Pet's Tech, "approximately 1.2 million dogs are killed on the roads each year," so a scene similar to what is depicted could easily happen to a number of animals. A side view of the near-collision shows that the car was mere feet from hitting the closest dog. Subconsciously, this may invoke thoughts of what may have happened had the women not been in an Elantra with the automatic pedestrian detection.

For some, it is sacrilege to say that Ryan Reynolds isn't an attractive man. Reynolds was named People Magazine's Sexiest Man Alive in 2010, beating out runner ups such as Justin Timberlake, Robert Downey Jr., and Jake Gyllenhaal. The fact that a town filled with men that were all declared "Sexiest Man Alive" are turning their gaze towards the women in the Elantra is an appeal to pathos. Hyundai is subtly implying that having an Elantra will make one more attractive to these very desirable men. This is reinforced further as every shot of the women making eye contact with one form of Reynolds is shown through the women's perspective, implying that this very situation could be the viewer if they were to have an Elantra. 

Despite how much as people would like for Ryanville to be a real place, it isn't. Not everyone is on par with Ryan Reynolds's physique. Fortunately for the real world, Elantras were designed and build to be used in the real world. Sure, hitting a group of dogs is bad and can emotionally scar someone for years, but in the world where not everyone is Ryan Reynolds, there are a number of objects that can get hit by a negligent driver. Crashing a car is mostly unwanted, and having "auto emergency braking with pedestrian detection" on the car one drives is an appeal to logos as it would only be logical to buy a car that can prevent head on collisions automatically.  As mentioned earlier, the car was stopped mere feet from the pedestrian. At the time that the automatic brakes were initialized, the driver's attention was around 130 degrees away from where it needed to be in order to see the road ahead. The commercial implies that without the Elantra's safety feature, the man and dogs would have been hit. 

The ad features three actors: the driver, the passenger, and Ryan Reynolds. The ad itself features strong sexist undertones that may be missed upon first viewing it. First, it plays in to the stereotype that women are notoriously bad drivers as the woman driver gets easily distracted and nearly runs over a man and his dogs. Second, every Reynolds that the women make contact with either nonverbally catcall or make flirtatious gestures towards the two. These gestures are regarded as welcomed because the men are all Ryan Reynolds and it is being stressed that these women find these men attractive. Third, to reinforce the point that Reynolds is a "mighty good man," he is shown to be doing jobs and activities usually thought of as men's jobs, such as construction work and playing yard football. 

The goal of advertising is to promote something, in this case, it is to promote and sell the 2017 Elantra. This specific commercial was shown at the 2016 Super Bowl 50, notorious for their commercials, and later uploaded to YouTube. One would think that with such expensive advertisement slots and limited at time, executives would elect to have the most amount of relevant information about a product as possible. Executives instead focused the majority of the 45 second advertisement on humor and Ryan Reynolds's topical appearance, as he stars in the much anticipated movie Deadpool that premiers 5 days after the commercial is aired. The only factual information about the car that is given throughout the entire advertisement is that the Elantra is a car and it has a niche safety feature. On a surface level viewing of the advertisement, it appears to be an average humorous and lightly topical car commercial, but when analyzed further and put in the context of a Super Bowl, multimillion dollar advertisement, it does little else than alert the viewer of the car's existence.

