Having a daughter of dating age is unsettling at best. Men cringe at the thought of their sweet baby girls growing up and entering the World of Dating. Fathers around the world forbid dating until their daughter is thirty or threaten to break some poor boy's legs if they even think about going to any of the three bases, and God forbid, home plate. In the Super Bowl 50's top rated commercial, Kevin Hart sabotages his daughter's date by throwing the keys to his Hyundai to her date and using the tracking feature to follow them around and pose threateningly at the boy to scare him into not touching her (First Date Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis, YouTube). 

The Hyundai ad played mostly on the pathos appeal of using humor to help stick the image of the Hyundai Genesis Sedan in our heads. Although the car was hardly in the sixty second commercial, it pointed out how useful the car finder feature is by having the comedian show up at every location the couple drove to in the car. It also managed to work in how roomy the car is by implying that the couple were about to rendezvous ...  you know, before Kevin Hart shows up in a helicopter. 

Using Kevin Hart instead of a random actor to play the father also appeals to pathos because of how prominent he is, and many funny action movies lately have had him in it, so why not have him endorse Hyundai in a funny action-y commercial? The ad also nods to Bad Boys 2, when a gun-wielding Will Smith and Martin answer the door to scare his daughter's date into behaving, or else he might get shot (Bad Boys 2 Meet the DATE, YouTube).

The logos appeal of the commercial would be that the car finder feature is reasonable, whether you lost your car in the parking lot, you need to follow your wife to a place you cannot find on your own and your GPS is broken, your car got stolen, or you just feel like stalking your daughter's date. Having a daughter in the commercial at all points out that the five-seater car is reasonable for families, and it is safe enough that even a teenage boy can drive it.

Kevin Hart throws his daughter's date the keys to the car in such a way that the audience sees that they are in fact not keys, but a fob that accompanies a push-to-start engine. Logical, reasonable people do not want the hassle of putting a key into an ignition and straining their wrists as they turn it to fire up they engine. They want to just throw the fob in their pocket and press a button to save time, because efficiency is the root of all technology.  The push-to-start ignition also deters thieves from stealing the car, as the fob has to be in the car for the ignition to start. There is also no key to copy, and the car owner, or potential thief, has to request a fob from the manufacturer with the specific car ID that a sensor picks up and allows the car to be turned on (Keyless Ignition Systems. Edmunds.)

Hyundai is a brand name that is pretty universally trusted, what with their exceptionally safe cars that have been top rated by CarMD in a list that included cars made from 2003-2013. Hyundai has been hailed "Most Reliable Car" by many Yahoo Answers reviews, and even has it's own website called "Reliable Hyundai", which emphasizes Hyundai's credibility and appeals to ethos (Reliable Hyundai).

I, personally, have a bone to pick with the commercial itself, however. Is it ethical to trail your daughter's date? Sure, Kevin Hart is funny and the cliche of having a father worried about his daughter is cute, but what message does the Hyundai ad send to girls? Ugh, feminist rant, I know.  On the other hand, ugh, another commercial with sexist undertones. I think the commercial perpetuates the idea that girls cannot be trusted to make smart decisions about their date, and their big strong father has to accompany the couple to make sure nothing happens to her, because obviously she is not in control enough to dissuade any situation that would make her uncomfortable. It also reinforces the idea that all teenage boys are driven by sex and should not be trusted to be alone with a girl.

The Hyundai commercial effectively incorporates the three main rhetorical proofs by using a celebrity endorsement for pathos, emphasizing the usefulness of having a car finder feature, several roomy seats, and a push-to-start ignition for logos, and their reliable brand name for ethos.  

