We see commercials on TV, YouTube, and social media. They have invaded our lives. Even though advertisements can sometimes be annoying, they can also sometimes be amusing. Ads are the companies' way to reach out to more people in order to make the people attracted to their product. Verizon published a commercial, nearly a month before Super Bowl 50that shares a study  by Rootemetrics showing that Verizon is the nation's best mobile company in terms of wireless performance, data, call, speed, and reliability. T-Mobile fired back at Verizon during Super Bowl 50 by giving fresh information about their services. T-Mobile showed the viewers that Verizon did not give new information in their ad and that makes Verizon not trustworthy. And if customers lost faith in Verizon, they would most likely use T-Mobile because, at least, they tell the truth. T-Mobile's response was genius because it consisted of strong Ethos Logos, and Pathos. The credibility appeal can be seen when they gave opposing statistics to Verizon's study and pointing out the mistakes in their ad. The logical appeal can be seen in the new statistics that they showed. As for the emotional appeal, it can be noticed in the appearance of Steve Harvey, who is a popular comedian/host who announced the wrong winner in Miss World Pageant and then corrected it. 

In ... .

In Verizon's ad, they said that the Rootmetrics study showed that Verizon's wireless performance is the best of all mobile companies; showing that Verizon "won big with 153 state wins," while T-Mobile did not win any (Verizon, 2015). The information given in Verizon's commercial has undoubtedly downgraded T-Mobile's services in the eyes of customers. So, before the T-Mobile Super Bowl commercial, they published another ad responding to every detail that was given on Verizon's ad, which made them the more powerful hand in this commercial war. Then, on T-Mobile's Super Bowl advertisement, they showed that Verizon did not show the whole truth, which makes them an unreliable company. T-Mobile knew that all what people care about is trust, which is why they proved Verizon's unreliability. This move made T-Mobile appear as an ethical company that tells the whole truth. 

In Verizon's ad, they showed that the study found that in terms of wireless performance, call, speed, data, Verizon has the upper hand in comparison to the other mobile companies. However, the study that Verizon shared was based on the performances in the first half of 2015 only. So, T-Mobile shared the newest services that they offer. For instance, some of the statements made by T-Mobile was that they "doubled their LTE coverage in the last year," and they also stated that they have "more LTE towers than Verizon," which makes them reach everyone Verizon do. These statistics, in addition to the commercial before the Super Bowl, proved that T-Mobile's services are in fact great. After the Verizon ad, T-Mobile's image was destroyed because of the information that Verizon shared. However, after firing bac at Verizon with such a powerful way, they proved themselves again that they may not be the best, but their honest.

T-Mobile's emotional appeal was the appearance of Steve Harvey. He is a popular comedian, game show host, and TV show host. People love him for his charismatic personality, and his funny jokes. People felt bad for him when he announced the wrong winner on Miss Universe 2015 because it was an awful moment that a loveable person have experienced. T-Mobile used Steve Harvey because he made a mistake on Miss Universe, and Verizon also made a mistake with showing old statistics. Steve Harvey was a perfect match to T-Mobile's idea for the commercial. He was used in the ad as the person who announces the results of the study. He came out saying the exact same words that he said after he made the mistake on Miss Universe, and that immediately reminded the viewers of the mistake he made. Including Steve Harvey in the ad is a smart move because its purpose is to catch the attention of the viewers and making them pay attention to what will he will say. After seeing commercial, the audience will laugh because of the use of Steve Harvey's jokes in the ad, and also talk about the commercial. And making people talk about the commercial and tweet about it is considered a huge success to it because that means that they caught the attention of the audience. 

Finally, the obvious winner of this commercial war was T-Mobile. Their image was destroyed after the Verizon's ad, but they managed to flip the table on Verizon and destroy Verizon's image. T-Mobile's commercial is arguably considered the best commercial during Super Bowl 50. It was funny because they included Steve Harvey, who is known for his funny jokes. It was strong because it is always great to see the underdog win in a battle. In addition, the message that T-Mobile was sending is that they might not be the best, but at least they are honest with their customers. And honesty is obviously an important factor to gain a customer's trust. For these reasons, T-Mobile's advertisement was one of the best commercial that were shown during Super Bowl 50.

