The 2016 United States Presidential Race is becoming a very different race than any other previous presidential races. The race for the white house started a full year before the actual presidential race with seventeen Republican candidates, and five Democratic candidates. Now a full year later there are only three Republicans (John Kasich, Ted Cruz, and Donald Trump), and two Democrats (Hilary Clinton, and Bernie Sanders) left. This presidential election will be one of the most historic elections no matter which candidate wins. If John Kasich wins the election he will be one of the few Presidents being chosen by a brokered convention. If Ted Cruz wins the election he will be the first half Hispanic president, and the first president born outside of the United States. If Donald Trump wins he will be the first President of the United States without any prior politician or military experience, and the first billionaire President.. If Hilary Clinton wins, she will be the first female president in the history of the United States, and first president to be a spouse of a former president. If Bernie Sanders wins the election he will be the first Jewish president, and the first self-describing Democratic Socialist President. At the beginning of Bernie Sanders's and Donald Trump's campaign, both were looked at by politicians and the media as far shots for nominations within their parties. Now a year later Donald Trump is the lead Republican nominee by quite a margin, and Sanders is at a tight race against Hilary Clinton, winning more and more delegates as the race continues. Both of these candidates are showing Americans that there is huge difference in political views within the United States. Neither Sanders nor Trump fits the ideal presidential candidate in the eyes of traditional media, and Washington politicians.  Sanders and Trump are both revolutionizing American politics by using social media, and language to show the growing public dissatisfaction of government in the United States and reveal the arranged world of American politics. 

Donald John Trump was born on June 14, 1946 in Queens, New York. He grew up under the care of his father Fred Trump who was a successful American real estate developer. Trump worked for his father's company Elizabeth Trump & Son, until 1971. He then left to pursue his own business and real-estate career with "a small lone of one million dollars" (according to Trump), from his farther. He became famous in the public eye in New York for working on multiple building projects, and using unique and captivating architectural design. He went onto create more business like hotels, resorts, golf courses, etc. He had his first daughter, Ivanka Trump with his first wife Ivana Zelnickova Winklmayr. He later went onto build Trump Tower, which was his biggest project yet, costing a staggering $200 million, filled with luxurious and elegant set pieces, which gave him national attention, and even a couple of TV shows like The Apprentice, and Celebrity Apprentice. 

Later on he experimented with some unusual and risky business ideas like Trump University, Trump Vodka, Trump Steaks, Trump Airlines, Trump Magazine, and Trump: The Game. Most of these businesses either flopped instantaneously or are being kept alive at Trump resorts and hotels. 

In 2015, Donald Trump has hit another surge of national fame, by running for the United States Presidential race under the republican ticket. He is in his third marriage, and has amassed a net worth of $4.5 billion according to Forbes magazine. 

Bernard Sanders was born on September 8, 1941 in Brooklyn, New York. Unlike Trump, Sanders did not have a wealthy background to start his career on, his father was a Jewish immigrant who was working as a paint salesman. He was exposed to economic struggles, from an early age and he says "I saw unfairness. That was the major inspiration in my politics", he began fighting for inequality, at an early age. Sanders joined civil rights movements and organizations like the Congress of Racial Equality, while attending the University of Chicago. He also joined in the Martin Luther King Jr.  March on Washington in 1963. He got involved in politics a few years later in the 1970s with numerous unsuccessful runs for public office under the anti-war Liberty Union Party. He finally won an election for the Mayor's office of Burlington in 1981 by twelve votes. Sanders later on went to win a seat in the U.S. House of Representatives in 1990, running as an independent. Sanders later ran another successful campaign for the senate in 2006. He made national news for filibustering for more than eight hours against tax cuts for wealthy Americans. He has since been fighting to increase voting rights, single-payer healthcare system, climate change, and to overturn Citizens united.

Bernie Sanders announced his run for the presidential nomination in April 2015, under the Democratic ticket. He is a self-describing "Democratic Socialist", running without any Super PACs. Sander's campaign, is a grassroots movement, mostly funded by small individual contributions.

Social media has played a much bigger role in this presidential race, than any before it. Social media especially had the biggest impact on Bernie Sanders's and Donald Trump's campaign, out of any other presidential candidates. Social media has a come a long way since the 2012 and 2008 election. Many more people have access to social media now, giving both Trump and Sanders a much bigger audience they can reach and interact with within seconds. Without wasting millions of dollars of campaign funds on ads to reach out towards a general audience. Both candidates can communicate to their supporters and also get noticed by users who have not supported anyone yet.  According to statistics the number of Facebook users has increased form 955 million users to more than 1.5 billion in the middle of last year, and the number of twitter users has more than doubled from 138 million in the beginning of 2012 to more than 300 million in the beginning of last year. Giving Sanders and Trump more than fifty percent bigger audience on Facebook, and more than double the audience on twitter then in the 2012 election.

However Sanders and Trump are using social media very differently to expand their voices, and fight against their party rivals. Senator Sanders has an immense presence on social media due to him having a majority of the youth population support, which has grown up with the internet and social media, thus dominating the user base of most social media sites and apps. The younger generations of voters feel detached and alienated from the traditional democrat Hilary Clinton, because her policies do not help the younger generation compete in a job market dictated by experience, as greatly as Sanders's policies. Also Sanders and his campaign team is much better at marketing himself, compared to Clinton and her team. Sanders's team is able to come up with much catchier hashtags and slogans like '#FeelTheBern' then Clinton's '#Iamwithher'. Sanders's hashtag is humorous, light hearted and trending a lot more frequently, because his does not seem to be focused on just him, and can be used in a wide variety of posts, while on the other hand Clinton's hashtag seems a little submissive and reads like its focused on just her not the people, and many younger voters get a turned off by this, and puts her in the same podium as the other traditional candidates from before, and currently in the Republican race. According to statistics Sanders's '#FeelTheBern', gets used almost three times as much as Clinton's '#Iamwithher'.

Donald Trump also has a huge presence on social media, especially twitter, but for different reason. Trump tweets out very controversial things on twitter to his 7.43 million (and growing) followers. The more controversial his tweets become the more people read it, and the more people get offended and retweet his tweets, to show their followers of how absurd Trump's tweet is, and this works by directly giving him free traditional media coverage, so Trump can reach out to more and more people to persuade them. No other presidential candidate is tweeting as controversial things as Donald Trump, and people are taking notice of that. No matter what kind of opinions people have on him, they can see through his twitter that he is not afraid to speak his mind, which gives him an attractive genuine characteristic, unlike his Republican counterparts, who people seem to distrust more and more, because people see them not speaking their mind, holding things back, worrying about their poll numbers going down,  which gives these candidates a negative light in the eyes of people in social media, creates a distrust between them and the public on social media, and people ultimately label them off with the other crooked and fake politicians, willing to do and say whatever is needed to increase their poll numbers and get elected. 

Some people might argue that all the presidential candidates are using social media effectively in this election year. Which is very unlikely, social media is a free tool, which every candidate has the ability to access. However, using it properly to propel one's self towards free mass publicity is the goal with social media. Very few of the other candidate are coming close to Trump and Sanders at implementing social media effectively. Clinton will most of the time overdue or overuse something that is trending, or try too hard to seem relatable towards younger voters, which in the end makes her look even more like a fraud. Willing to do anything to keep her poll numbers, and raise them with younger voters. While in the Republican side the other two candidates will barely use social media, compared to Donald Trump, and whenever they do, they are very often seen with distrusting eyes, by Republicans, because they try to be politically correct, to not offend any sides or whole heartedly agree with any sides. 

Donald Trump and Bernie Sanders also use their language very distinctly to separate themselves from the rest of the field of candidates, so they stand out on purpose, and people can distinguish them better from the line of traditional politicians. They want to be distinguished and be in their own corner away from other politicians because they have very different messages and political viewpoints, then the other traditional politicians, that they want people to be aware of. If they spoke similarly to the other candidates, then they would not be distinguished as heavily from the other candidates by people and would get covered less and less by the media, because there will not be a high demand to watch them by viewers.

Donald trump uses language in a very specific way, to distinguish himself form the rest of the candidates to make sure his answers and speeches resonate longer in people's minds, in turn having people think about him for longer, and really driving his points much clearly, and making sure more people are familiar with his ideas. Nertwriter1, a YouTube channel dissected a response by him to a question he was asked in a Jimmy Kimmel interview. The narrator shows how Trump answers questions in a very specific way with simple words most of the times one to two syllables, and how he rearranges words in a sentence to make sure he ends on a powerful word, and repeats it multiple times to really drive his point home to the listeners. 

Bernie Sanders uses language in a very different way then Trump or the other candidates. He according the Boston Globe journal talks in the highest grade level within the presidential candidates at tenth grade. He does this in a way to show respect for his base of younger supporters. He shows them that not every politician has to speak in a very specific and precise way to appeal to all the masses. He shows the younger generation that he can treat them with respect like adults, and be serious with them about the issues that matter, instead of trying to cater to all audiences by using language differently for every group to get their support. Sanders is also not cohering to rigid political standards of talking like a traditional politician. He is using his authentic and historic Brooklyn accent everywhere he goes, to deliver a speech. This also gives him an added layer of genuineness. It shows the public that he gives his speeches to focus on the issues, not to make him more likeable because of an accent matching a place.

The other political candidates do not use their language to differentiate themselves from each other. Some might argue that the use of genuine or specific language is not important in a presidential race. However, language plays a much larger role in a candidate's credibility then people realize, especially with people being more fed up with the government then the years before. When the other candidates like Hillary Clinton and Ted Cruz give speeches in different regions, they tend use an accent from that region, which might make them seem like they have a connection with the local people. In contrast, when they go to another region and an accent from that region to satisfy those people, people from previous regions begin to distrust them, and grouping them up as crooked politicians doing anything and everything possible to please people during the campaign race just win the election, and not get anything drastic done during their terms.

Bernie Sanders and Donald Trump are very different candidates running in the United States presidential race. They might have very polar opposite political philosophies but they both are changing United States politics as they continue through the American presidential race. They are both using the same tools available to anyone, by growing their popularity. They are revolutionizing how campaigns are being funded. Bernie Sanders, a Democratic Socialist with zero Super PACs and raising more than one hundred and thirty million dollars from millions of small private donations, and contributions. Giving people who contribute a direct voice to reach inside Washington with him. Trying to break large corporations and into the cycle of systemic United States politics. Donald Trump a billionaire businessman with no political or military experience at all, using his own money and small private contributions to fund his Campaign and addressing some long kept hidden, conservative values and voices another direct line to Washington. Both Sanders and Trump have mastered how to use free resources like social media to make themselves more familiar in the eyes of Americans, and give them more free publicity from the media. They have both learned how to use their unique language traits to focus in on their issues, and make their speeches resonate far better with audiences then their traditional political counterparts. They have developed genuine personas for their selves in the world of American politics where more and more people are becoming tired and skeptical of politicians. Most importantly they are exposing to people the world of American structured politics.  Showing the masses how things do not get done in government, no matter which party has control. Both are also showing in their different ways how calculated, coordinated, and machine-like United States politicians have become from both parties. People are beginning to realize that only way for anything to happen in the United States, is that they might need extremist candidates like Donald Trump and Bernie Sanders to take charge and do something, and not nothing.

