The internet had been a huge influence on industry since it has been in existence. Whether or not it has been a good influence or not is the real question. The music, television/movie, and the small business industries have been the most effected by the presence of the internet. These industries have been dramatically affected by the internet and the digital era, through sales, exposure, and other means of producing a product, or some sort of media, have proved that the internet has been beneficial for the world. Social media is also a great way for industries to connect with their consumer base in a large number of ways.  However, there are some possible negatives when it comes to the internet. In some cases, the implementation of the internet to some industries can ultimately be the downfall in many cases of industries not being able to adapt to digital world and all of its uses.

Music is a great example of how the internet how positively influenced an industry and continues to benefit it. Ever since the internet made its appearance in the music industry sales have been through the roof. The internet has helped merchandise sales exponentially. Now that the internet has come into play, merchandise can now be bought online rather than only physically at a concert or stores. Music itself has also become much easier to buy and listen to in general. Music is now sold on the internet rather than just in stores, albums and songs alike are available to buy, listen, and own online, making it easier to gain access to. The internet is also a great source of exposure for bands and artists in the modern world. Now all it takes to listen to an artist's/band's material is just a couple of clicks of a mouse then a user is exposed to seemingly limitless amounts of data behind said artist/bands. With ads on most streaming sites, bands are given exposure without even having to try and do so. 

Social media is also a great way to gain exposure in the world. Websites such as Instagram and Twitter give great exposure to bands and allow even more interaction between fans and artists by allowing digital messages to fly across the internet to each other. Many critics choose to abuse this power and proceed to insult and verbally abuse these artists and bands. Some talk shows, such as Jimmy Kimmel, have actually created segments on their show where they get artists and bands alike to read mean tweets in from of camera, exposing those who chose to be offensive. Social media is also a great way to hold sweepstakes to win tickets, meet ups with the artists and bands, and more prizes by simply logging on to their favorite social media site and trying to access the bands. The real beauty of it all is that when fans try to interact with artists and bands, they are actually trying to interact with the artists and bands, meaning that there isn't some kind of machine or someone else controlling the websites and giving dry and lackluster responses to fans installing false hope that their favorite artists and bands care about them. 

The television/movie industry has also had a great deal of success since the rise of the internet also. Ever since the implementation of the internet, fans and show creators/movie producers alike, are able to interact and communicate with each other easier than previous times. In this way fans are able to voice their opinions about their favorite movies and shows and, in some cases, try to persuade creators and producers to change plot lines or some other element about the show or movie. Another reason the internet has had such a great effect on the television/movie industry is because, again, of the merchandise and how easy it is to buy or stream episodes or movies. There are many sites dedicated to streaming and selling merchandise for fans and critics to buy. Just like albums and songs, movies and shows are sold online rather than just stores, making streaming almost endless amounts of content. The kicker about these streaming websites is that they are extremely cheap and very reliable with functionality and payment methods. Essentially, the streaming and purchasing of movies and television shows/series is simple thanks to the internet. Plus, the feedback given to the developers I such a great way to stay in contact and try to make connections to a show, giving the audience a sense of power and can establish a good relationship with the producers benefitting both the fans and creators.

Social media also plays a huge role in the television/movie industry in that it makes it easier to connect with fans, actors, and producers/show creators alike. Actors use social media to help announce new projects and films that will be surfacing soon, all for the recognition of the fans and to give them a little excitement. Another reason actors stay very active on social media is to gain popularity and also to voice their opinions on matters in the world. With such a large following, people are bound to listen to actors speak out on what they believe, making the actors somewhat of a social media politician. As said earlier, social media is a great way to announce new projects to the public. Many show creators and producers use this to their advantage to release "teaser trailers"; movie or television show trailers that show minimal amount of content in order to excite the public and get fans and critics alike to start getting them to start feeling motivated to watch these movies or shows. Along with these trailers of shows, creators and producers have started incorporating more ways to get fans to interact with the development and ongoing processes to help make shows and movies more entertaining to the public, resulting in better reviews and overall consumer satisfaction.

Small businesses, as well as international businesses, also benefit heavily from the internet and all of its uses in the economic world. Advertising, sales, and customer satisfaction are all variables that were easier to obtain thanks to the internet. Advertising is so prevalent on the internet that simply opening a browser can sometimes show ads for companies and other small or local businesses. Many businesses take advantage of this in order to get their name out in the world, many businesses actually got to have a great start up due to the internet. Many local and small businesses would stay primarily local and would never try to expand. With the implementation of the internet, getting one's name out there and conducting business in large bulk or across great distances was now easier than ever. Buying a selling online have revolutionized the way people shop forever. Now people don't even have to leave their house to buy and sell items. Delivery has made a huge change in the way people receive their orders. Shipping also arises in the concerns of businessmen who use the internet as a means of trade. Shipping allows even more charges in order to safely ship good where they need to go, it is kind of a safety procedure if one does not want their items broken or come up missing from the delivery.

Once again, social media has come into effect in this industry as well. Huge announcements are made every day on twitter and Instagram by small businesses in order to promote themselves using critical information, comedy at times, and other means of reaching out to consumers in order attract more business and generate more sales and profit. Many of these small and local businesses will connect with people on the internet and try to encourage them to look at their profiles om said social medias in order to have consumers share their pictures, tweets, statuses, etc. to their friends and in return those friends will share it to their friends and so on and so on. Many businesses resort to using comedy in order to attract more viewers to their profiles. Businesses on social media will take real world events to make jokes about in order to show customers how they are able to keep up with the modern times and events, and even more, be able to have a sense of humor about them. Many businesses will also hold sweepstakes and other events in order to create more opportunities for consumers to connect and build stronger relationships between the two of them, therefore creating more business.

Another aspect of business that has been available due to the internet is the decision making matrix that consists of several formulas that would be exponentially harder without the use of the internet. The decision making matrix consists of several formulas all contributing to whether a company's business decision will bring growth and sales or it will ultimately fail. The matrix also shows how much spending is being done and the profits from spending. Together, these two charts are combined and put through a series of formulas to be able to show a company exactly how much they should be spending tin order to gain the max amount of profits and benefit the business.  By doing this, companies can strategically limit themselves on spending and focus on what is really important, which is customer satisfaction. That's an entirely new matrix with a whole new set of formulas focusing primarily on personal data built of relating to the public face-to-face.

Public relations is something the internet has been able to amplify throughout the music, movie/television, and small business industries. Now communications has been made far easier than ever imagined that it would be. Someone on the east coast can now make connections with anyone on the west coast. Countries are now able to make business deals and collaborate on projects with each other within seconds rather than having to fly or drive or any kind of travel for a brief meeting. The world has never seen communication like this and it never imagined that anything like this would be possible. Thanks to the internet, people are able to connect without ever having to leave their home. Some may say that the internet has made people less social but in all reality, the internet has made it immensely easier to connect with others and keep in touch with those who are distant. Businesses now have meetings over webcams rather than having to travel for hours, even days, at a time just to speak to each other for an hour at the most. Artists and bands are now able to keep in contact with friends while on tours and are even able to connect with other artists and bands in order to work on material with each other. Actors are the same. They are able to keep in contact with those they are close to while working for months at a time in various locations and at times talk to directors and producer who may not be on set.

Most of this essay has consisted of supportive arguments to the thesis at hand, however, with every topic brings arguments against any point. In this case the argument at hand would be the concerning question if small businesses were to adapt to the internet, would they be able to catch up with the economic world around them or will they be overwhelmed by the jest of it all. Essentially, the economy is so advanced thanks to the implementation of the internet that new companies, all around the world nut just Asia, have a hard time starting up or simply just evolving to compete with competition that uses the internet on a day-to-day basis rather than any other method. In all honesty, the rest of the world could use Asia as an experiment. There are two possible scenarios when it comes to the use of the internet in small business. One being optimistic while the other is extremely pessimistic. On the optimistic side, the internet will benefit all economy by boosting the sales and purchases of the small business it has taken an effect on. On the other hand, the other scenario states that the internet won't be able to help a small business catch up economically to the rest of the world around it. Essentially the pessimistic side of the argument states that the small business won't be able to adapt to the internet implementation. "Access to Internet-based technologies and organizational innovations is highly unequal at present" (AsiaPacific pg. 5). Another reason that a business could potentially fail due to the use of the internet would be that in today's world it is too hard to adapt to the surrounding environment at times. Asia's success or eminent failure can be used as building blocks for other countries who haven't joined the digital age of business so that they can make a more successful business by either following in Asia's footsteps or by correcting their failures. In a way, Asia is somewhat of a test subject for the rest of the world's economic powers that have yet to join the business world via internet interaction. On one hand, Asia could be wildly successful and expand their business exponentially, increasing sales in its own individual countries but also increasing the economic status of the rest of the world. Then again, the entire implementation of the internet could be the downfall of Asia if they don't correctly adapt to the modern day business that the world knows and loves in this day and age. One could even say that Asia could be the influence that pushes the world into a new and better economic status that could lead to less poverty, rock sliding the world to help end hunger and homelessness also.

In conclusion, the internet has affected industry today and revolutionized trade in the modern world. The music, television/movie, and small business industry have evolved into greater versions due to the use of the internet, making these industries more valuable to the world's economic system. However, sometimes the economy of the world makes it hard for businesses to adapt to the modern world with the implantation of the internet into their day-to-         day and in some cases, many businesses fail and put a dent in the economy they're involved in. Social media has also played a huge roll in the advancement of the internet and how it effects the modern world in the fact that it is great for communication, sweepstakes, and much more benefiting both the people and the industries. Social media has become one of the most well-known advertising mediums in the world while remaining free. All one can see from the rise of the internet is an increase on revenue that is going to put the economic world ahead and only lead to bigger and greater things and can only mean more advancements in the modern world today.
