Many people wonder how businesses and such have progressed through time. Most of the progress is owed to the use of the internet. Many business such as the music industry, television and film industry, and day-to-day small business have profited from the use of the internet due to many reasons. Overall, the internet has been extremely beneficial for the growing world in many ways including communication, growing a solid customer base, and by advertising on every possible website.

The music industry has seen a hugely positive change thanks to the use of the internet. Now artists and bands alike can simply upload a video and receive up to one million or even more views instead of having to actually travel and put on shows for their fans. This simple act of uploading music had made what would have originally been unknown bands and artists, into the huge stars they are today because of the easiness it is to access their music on sites such as YouTube and Spotify. Also, the music industry has grown immensely because of the fan feedback and communication bands receive. Interacting with one's fans is a great way to grow in popularity and now with the use of the internet, it's so much easier to open and respond to fan mail, sell merchandise, and to let fans know of upcoming tours and shows. Without the internet would the music industry grow to what it is today? With results such as sales and views reaching the hundreds of millions, one can conclude that the internet has made the music industry as successful as it is today.

The television and movie industry has also been greatly affected from the use of the internet in the fact that fans and viewers alike can stream episodes of their favorite shows and check comments for their favorite movies with a couple clicks of the mouse. Shows such as How I Met Your Mother have benefitted greatly from positive feedback from fans who were able to stream all of the show's episodes on Netflix. Fans of the popular sitcom were able to give their opinions of the finale, which were extremely negative, causing the creators of the show to create an alternate ending for their fan base. Creators and producers of television shows and movies use feedback from their fans to sort of twist their work to the fan's liking. The cycle goes as such; the creators look at feedback on the latest episode or movie and during the process of making a new episode, the creators use the feedback from the previous show to contort a shows premise in order to gain popularity with fans, then the fans give their feedback on that episode and the whole cycle starts again. Thanks to the fans, show creators and producers have a clear picture of what the public wants to see, therefore they can choose to make a satisfying show or to make a show that borderlines what the fan base wants to see.

Last but not least, one of the biggest factors that is affected by the use of the internet are small and local businesses. Without the internet these businesses might not even be able to thrive and stay out of bankruptcy. Most of these small businesses use the internet as a store, meaning that they advertise on many pages and websites, then viewers would be attracted to the site and proceed to shop and spend their money therefore increasing the businesses' sales and profits. Through this process of online shopping, these small businesses have a chance to get connected with people all over the world rather than just a few local and regular customers. Now they have a chance to actually get to know many of their consumer base, meaning that customer satisfaction will rise and these customers will spread the business around to their friend then the friends buy and it's just an unending chain of events that leads to a growth in customer satisfaction, sales, and profits. Through the use of reaching out and connecting with customers, these small businesses are able data mine them, legally of course, to determine some of their best interests and what their really looking for in a business. After this process is over, many small businesses turn to a decision making matrix to determine how to go about their customers. They use this decision making process in order to come up with the maximum amount of profits by reaching an ultimatum between maximum price and maximum customer satisfaction.

Overall, the use of the internet has sparked a positively huge revolution in the music industry, television and movie industry, and all throughout small business in the world. Without the internet the music industry would still be only about the larger bands that tour often and get their merchandise in stores, rather than small bands and artists who would never get discovered without the ability to upload their music to the internet for the entire public. In the television and movie industry the internet has been able to provide a voice for the fans and public alike. Now fans of a certain show or movie can communicate with the producers and creators of these shows in order to give their feedback and ultimately play a part in the production of their favorite television shows and movies in order to get a more satisfying experience rather than that of a boring and dull show. Finally, small businesses are able to profit and succeed thanks to the use of advertising, appealing and connecting with their consumer base, and by being able to use the information they obtain to create decision matrixes in order to make more profits, sales, and growth in customer satisfaction. The internet has been a huge growth factor for all forms of communication, sales and other various day-to-day tasks that would be mundane and tedious without it. One can even say that the internet may be the best thing to happen to all industries thanks to all of the revenue and publicity these industries have achieved from advertising, communicating, and by growing a large and solid customer base in order to make their businesses work and thrive in a modern world.
