
Gradually over the years the role of women in society has changed dramatically. Their role has evolved from the traditional housewife to powerful women who believe in equal rights. In doing so, these women are able to break gender barriers and show that they are capable of everything the stereotypical "breadwinning" male does. In 2009, Jennifer Aniston posed for the cover of GQ Magazine sporting nothing but a necktie. In the same year, Sacha Baron Cohen graced the cover of the magazine nude for their comedy issue as his famous alter ego Bruno. Although some may view the Aniston cover as objectifying women, it is important to note that the image is not sexualizing a woman, it is instead, showing someone who is comfortable in their own skin. 

Many feminists groups believe that sexism has been a prominent issue for women in the media. It is common to see women on the cover of magazines such as Playboy, Sports Illustrated and GQ Magazine with little to nothing on and some believes that is a way of objectification towards women. These groups may also believe that sexist advertisements create a negative culture that is offensive and detrimental in American society for the sole purpose of selling a product. However, this should not be seen as something negative, but rather, positive because it shows powerful women in society who voluntarily pose for these magazines. 

In both magazine covers, Aniston and Cohen are the center of attention of their respective images. The viewer may or may not keep up with popular culture to notice that it is Jennifer Aniston on the cover, but what draws the attention of the viewer when they first see the image is how she is posed. Aniston uses the necktie in order to avoid exposing her bare upper body. In Cohen's cover, it is obvious that he is posed as his alter ego Bruno because of his blonde hair, make-up, and his "short-shorts" tan line. 

In the Aniston cover, the use of color has significant aspects to it. She is posed in front of a white background and has an American flag colored tie around her neck. The white background may have been used to emphasize her and compliment the colors used in the headlines and labels. The use of color may gave the viewer the idea that this issue of the magazine will talk abut something going on in the United States. Also, the label "Is it just us or Is Jennifer Aniston getting hotter?" which signifies that the magazine will also talk about the actress in some way. 

On the cover of GQ's comedy issue with Cohen, it is obvious that the sole purpose of that issue was not to make fun of the Aniston cover but instead show that men can also do the same things women do. When the issue came out The Telegraph wrote that Cohen got into character specifically for this magazine cover. In this comedic issue, he talks about "manscaping" and "going commando," which is not a strange topic for his Austrian fashion journalist alter ego. The two magazine covers differ greatly in the use of color and headlines. In this issue, Cohen is posed in front of a gray background and has yellow headlines and labels. GQ Magazine also had a headline that read "No Joke! It's Our #u@%ing Comedy Issue!" 
