What does a smile represent? A smile represents happiness and joy in whatever the person is doing at that time. For an advertisement to try and use psychology by targeting someone’s feelings it is sure to stick in their head in order to make a lasting impressions. In this advertisement by Lays the people who made the advertisement are insinuating that their product which only contains 3 ingredients can make you smile in comparison to the 12 muscles that it physically take you to smile. The message is clear that Lays brings whomever is enjoying the delicious food happiness and that this is a much easier way by using numerical persuasiveness to say that the 3 ingredients to make a smile are easier then 12 muscles. What also is helping to get the message across to people interpreting the message is the soft colors in the background along with the innocence seen in the girl and how happy she is with that one single bag of Lays in her hand. What also could lead to an overtake of the readers mind is that they list out under the title exactly what is it that makes lays and how it really is 3 ingredients and not just them saying that to get you believe that what they’re doing is alright. In the bottom left corner of the page there is a quote that states, “happiness is simple” which relates to the Lays chips and the happiness it can bring and how that simple happiness can be attained with 3 ingredients formed into one lays chip. The tactics used by the advertisement board of lays are simple and to the point because happiness shouldn’t be something hard to attain and they understand that by all you need is three simple ingredients. 

It’s seen that the people in charge of making the advertisement had an idea when they started. Following the idea that viewers would look at the advertisement in a backwards g they created messages and points at which to focus on. If you were to look at the advertisement with a backwards g view then you would start at the main message which is the quote at the top. Following that it would lead you all the way around looking at the colors and perceiving what they mean, then it would take you to the Lays bag of chip and finally land on the main part of the advertisement and what will really grab the viewers attention in the joy the little girl expresses when in the presence of the great Lays chip. The message to the viewer once they arrive at the focus of the advertisement is why is this important? It is important because they can see the enjoyment in the girl’s eyes. The setting is set to be very relaxed as it is in a cornfield with nothing else going on except the girl enjoying the lays. The message is that when nothing else is going on at least you got Lays by your side to keep you calm and collect. There’s two messages in this advertisement which can be perceived upon review. The first is the clear message with all the readers can see which is stated at the top of the ad that it only takes 3 ingredients as opposed to 12 muscles to make a human being smile. The second message in which the reader has to truly find within the advertisement by viewing all aspects in the ad are that when nothing is around and you have nothing to keep you going lays will always be there for you to put a smile on your face. The messages seen in this advertisement are clear and straight to the point and surely can persuade the reader to make a lasting impression about the chips. 

If someone were to just look at the colors of the ad they would feel comfortable with the warm colors and automatically be able to relate to the ad. The clear blue skies in the background followed by the evenly cutgrass which has a calm and soothing green color to it. In the middle of the bottom in the front is what the people who made the advertisement-wanted people to believe was the main point of the advertisement but is only the second. The big bright lays bag in the center is not the focus because the girl showing the excitement and hoy behind the delicious snack is what makes her the main focus point. She take each chip with love as she knows the delicious taste of the 3 ingredients will for sure lead to a delicious taste and overall lead to a big smile on her face. 

There are two smaller messages that not all viewers would pay attention to at first glance but on a deeper examination of the advertisement would see two more messages the reader is trying to get across. The reader states the 3 things that actually make the lays chips. This ensures that they weren’t lying with their statement but that better they are telling the truth and it really is 3 ingredients that will make you smile. A second message that people don’t notice on first glance is happiness is simple in the bottom right corner. Its such an easy statement but it goes a long way and relates to the central message of the lays ad which is just 3 ingredients can put a smile on someone’s face. A smile means happiness so the two statement directly relate to each other and all tie in together t make the advertisement message all go towards the central idea but in different easy. 

The purpose for this magazine advertisement is to display the message that with 3 simple ingredients which the chips are made out of composed in the lays bag can lead you to happiness and a big smile on your face. They used tactics with colors, smaller messages, and numeric comparisons to persuade the viewer of the advertisement that what they are doing is right. With this strategies it was a success to persuade readers to be more interested or at least share the same feeling about the Lays chips someday as it directly connected with the viewers emotions which is a sure fire way to persuade someone.

