
Bangladore Traffic Police’s explicit, shocking images labeled with the simple five-word catch phrase, “Don’t talk while she drives” are frightening drivers in order to decrease the use of cellular devices in the car (Macleod). The images display normal people talking on the phone with their significant other, who is driving at the time. They capture the exact moment during which the simple conversation leads to a death. The face of the person in the picture reflects the face of the one who has just wrecked; a face of pure terror, shock, and uncertainty. In each of these three pictures, blood is spewing rapidly from the phone, causing a sense of scare. The illustrator’s use of blood and strong facial expressions immediately catches the audience’s attention and draws them to that single detail. Bangladore Traffic Police’s techniques of gruesome images, monochromatic theme, and terrified facial expressions will lead any driver to think before they act when they decide to use a cellular device behind the wheel. 

The color scheme in these images is the first element in particular that catches the viewer off guard. Almost every single object in these pictures is either black, grey, or white, except for the blood. It is a proven fact that bright, primary colors, such as red in this case, are the first colors for viewers to notice. That is true for this image especially since the blood is the only colored object on the page. This singling out of the blood is a technique which is used to enforce the severity of the accident that can be caused by talking on the phone while driving. Also, due to the fact that we live in a world today that thrives off of intense, gory, and explicit detail, the blood certainly will not go unnoticed. The company who created the image is feeding off of society’s interests in order to get its point across. The only other thing that is colored in the image is the catch phrase, “Don’t talk while she drives”. Having only the blood and this phrase as the only colored things, both red, creates a direct comparison between the two. It demonstrates a cause- effect relationship between talking in the phone while driving and a terrible, bloody accident. The use of the bright and bloody words and objects begins to enforce the importance of putting the phone down while driving to viewers. 

The facial expressions expressed by the man in the picture are those of complete chaos and terror. He looks as if he has just been punched in the jaw by his evil nemesis. He seems to be directly reacting from the shock of the accident. His teeth are clenched tightly together and his lips are awkwardly separated by the impact. His eyes have shut suddenly; probably in order to avoid the flying glass and blood in the air. The hair on his head is messy and conforming to the movement of the crash. The man’s body language looks familiar to the audience because we have witnessed fighting, whether online or in person, and his body is similar to what is visualized during these fights. We see how people use their bodies to flee from a situation and react from the hit. This man’s body is backing away from the phone and his hand that he is holding the phone with looks as if it has been glued in its position. He is trying to relieve himself from the shock by backing away from the phone and tilting his head slightly to the right. The fact that the man’s facial reaction to this crash are so easy to relate to helps the viewer realize how serious it is. These terrible faces of pain and danger are looked at and seen as “oh that will never happen to me” or “this only happens in movies”, but the image proves that theory to be false. This could be anyone who decides to talk and drive. The image preaches the fact that no one is safe if they decide to talk while driving. 

The most impactful element in this image is its graphic features. The blood and background are so scary and terrifying, and the setting looks like it is from a murder scene, which scares the audience even more. The way in which the blood is being splattered so violently across the man’s face catches the eye of the viewer’s and restrains their focus. Bangladore Traffic Police’s strategy of tying in talking and driving with numerous different chilling aspects, especially blood, is bound to be successful. The world today knows how to talk the talk, but won’t walk the walk. This image is a perfect description of that because they will make terrible choices that could possibly ruin their life forever, like this man’s significant other, and then not want to pay for the consequences. 

Bangladore Traffic Police’s images are screaming for a solution to the common issue of talking on the phone and driving. If these types of images that they create are not helping to decrease the numbers, then nothing will. The elements used in the images are so surreal. Using such tactics that are relatable for society is the best way to state the issue in a manor that will scare drivers out of doing something. The use of splattered and thick blood, petrified facial expressions, and monochromatic, gloomy background is a successful way to present an issue such as this one. Bangladore Traffic Police are bound to be recognized as a campaign in which lead to decrease in talking and driving. 
