The visual illustration titled “Think of both sides” produced by the advertising agency: Red pepper, Ekaterinburg, Russia, creates a powerful message for not being distracted while driving. By looking at the design, symbols, and the emotional appeal, of the advertisement poster, the viewer can understand what the campaign is impleading without the help from the text. This is important because by using visual text gives the campaign poster depth and is unforgettable to the viewer. 

The visual text is of a couple in a car, the man is on a cell phone while the women is looking at a map. By looking at the couple’s body language a viewer can see that both seem to be completely unaware, that they are being distracted, or of the child right front of the car. The child in front of the car sees the car before the driver and passenger see them. The viewer knows this because while the viewer is unable to see the eyes and nose of the child, they can see the mouth that appears to be screaming. At a first glance the viewer may not notice the babies face in the rearview mirror because it looks like the child in the roads face, this is a symbol the advertisement uses. The women smile, while glancing at the man not knowing what is about to happen. They look they typical family in a car on the way to work or dinner while the child in front of the car is wearing a purple book bag like they are going or coming from school which are things people do every day. Then advertisement companies make ads that are for public safety they want and need something that make people stop think and remember. This is why this ad is such a strong visual text because it can be so relatable to a wide range of people and those people will hopefully be impacted by this advertisement

The written text simply says “think of both sides” in the top right corner. The words “both sides” are bright orange to emphasize that the viewer could be in the car or be them self’s or their child in front of the car. The point of view in the poster is as if the viewer is in the backseat of the car. This choice in perspective is very important in the overall design because of the personal effect it has. It shows the viewer that could just has easily be in the can about to hit the young child. The adverting company may have done this on purpose to make a statement. A person is a lot more likely to listen to the visual text if they see themselves as the ones in the car than just seeing random people.

The perspective of the visual text also appeals to the viewers on an emotional level. The emotions that may be associated with this visual text are being frighten, sad, and angry. Frighten for the child in the front of the car along with the baby in the backseat, sad for every person in the visual text, and angry at the couple for not paying attention to the road. Using this perspective, the viewer is able to see the baby’s reflection in the rearview mirror as the face of the child in front of the car. This demonstrates the emotional element the baby in the backseat could be the one getting hit by the car.

In the advertisement the symbols are hidden and may not be thought of has symbols at first but, the map and cell phone that are the causes of the distractions could be symbols for anything that causes a person off the road. The map could just has easily be putting on makeup or changing the radio for too long things people do all the time without realizing how they are putting everyone in danger. The adverting company augment for making this poster is that when person is doing anything other than paying attention to the road they are putting everyone at risk. The colors in the advertisement at dull and gloomy. The only colors that very visible are the blue and greens on the map the women are being distracted by and the purple of the child in the rad backpack. This draws the views eye the to the two of the most important things, the distracted and the consequent, the child. The dark colors could be a metaphor of the sad and unthinkable thing that is about to take place. 

  