Through a very unique and interesting design the American multinational technology company, Apple, successfully conveyed an attention worthy advertisement. The color, angles, symbols, text, and setting were key aspects in this creative and effective advertisement which raised awareness. This specific advertisement seems to take place at an isolated bus stop. The isolated bus stop conveys a deeper message as it connects to the main issue of the advertisement. By looking at this advertisement we can see Apple's originality, and support of a major overlooked issue. This is important because it promotes Apple's products in a disguised way as it is not directly selling a certain product, but making consumers more aware of prevalent issues around the world.

The first thing the audience see when looking at the advertisement is the color. The color is important as it creates depth and emphasis on the subject of matter. The colors that are prevalent in the advertisement are silver, black, and blue. The colors create a mood that is very sad but assertive. Before even reading the advertisement the audience instantly becomes influenced by the colors. As a result of the color chosen one becomes very sympathetic to what is being advertise. In addition, due to the fact that these colors are being used the advertisement instantly stands out. While analyzing this advertisement one can see how bold and straightforward the advertisement is. The angle in which the advertisement is displayed draws emphasis on the main idea, which is the text of the advertisement. Dominance is created, as the free space within the advertisement makes one focus on the text alone.  

Within the advertisement symbols are very important as it creates a subject of which the text is based on.  The two symbols used is the logo of the company Apple, and the silhouette of the continent of Africa. In the advertisement each symbol appears to be on the back of what looks like the back of an apple product. Each text purposefully correlates to the importance of the symbol.   In this advertisement the Apple logo is directly above the text "One dies million cry." In this setting the Apple logo, which is a silhouette of a bitten apple represents the United Sates, as this nation is viewed as a nation that overeats. The symbol and the text work together to shows how materialistic the United States has become. The first two words of the quote "one dies million cry" indicates that if Apple as a company died, many people would be very upset. This is because as Americans we are very dependent on material things and are accustomed to this technological world. Eventually, forgetting about unfortunate realities of the lives of others.  

However, directly below the silhouette of Africa the text reads "million dies no one cries." Indicating that many lives are lost in Africa but not a lot of people care. Thus creating a vision that people unconsciously value materialistic things more than the lives of others. This is unfortunate because a life in Africa is perceived as unimportant or something that lacks respect. Hunger has been a prominent issue in Africa which needs to be resolved.  Apple sees this issue as something that is overlooked as the setting of the advertisement is at an isolated bus stop. However, by using an isolated bus stop the advertiser is also able to draw focus on the main subject as there is nothing else to focus on. 

This advertisement is directed mainly towards American citizens to raise awareness on a global issue. It is a reality check as one becomes sympathetic as they realize that they have overlooked such an important issue. This advertisement conveys a message that Apple does care about global issues and is aware of this specific issue. By using their logo Apple is able to get individuals to support this specific issue because their brand is very much respected. In addition, Apple continues to stick with their originality by using incorrect grammar "One dies, million cry", "Million die no one cries." As one can get an impression that Apple is being truthful and sincere about that advertisement. This advertisement was meant to be made straightforward as one can obviously see that Apple supports the moral value of world hunger, as it is very important to them. The lines are used well as they are displayed as the poles within the advertisement. The poles separate the two different symbols and text as it creates some type of division. This way the text and symbol in each section is thought of together, so that the audience can make a connection.

Apple did a great job of making the advertisement appealing as it is well balanced and repetitive, as many of the shape are repeated throughout the advertisement. In addition Apple did a great job with spacing allowing the advertisement to breath. The space worked as an asset drawing more attention to the text of the advertisement. As a result with spacing  one is unable to become distracted when reading the advertisement, but instead is interested the reading the text. The text becomes very interesting as the size of the text is smaller and is not covering the majority of the advertisement. By doing this Apple makes the audience interested in what the text is saying as the size of the text makes the reader pay more attention to what is being conveyed.  The space of the advertisement and the size of the text works perfectly together to grab the audience attention.  Overall, this advertisement successfully conveyed a message in a very powerful way that was very effective, grabbing the attention of the audience. 

