Advertising companies in the 1950's had to think of new ways to get a hold of the market in a time where women around the world were seen as nothing more than servants to their husbands. Advertisers wanted men to feel superior, and as if they had total control over their wives, making the entire culture of the time geared towards men and their sexist ideals. Through the use of color, body language, and typography, the viewer can infer that to be a man in a "man's world," you have to have a bed, a tie, and a woman who is objectified and who praises the man as if he is a god-like specimen, with no deviation to other interests. 

The men who came up with this tie ad were obviously gearing it towards other working-class, white-collar men because of their sexists ideals. At a glance, you can see the use of contrasting colors is very important to how the viewer portrays each subject in a negative or positive way. The husband is in all white, giving him a positive light, except for his very colorful tie, which echoes a sense of godliness to the viewer, making the man, and the tie, that much more appealing. This superiority is contrasted, with the wife's off-red nightgown or robe, which brings in the idea that she is promiscuous or even ungrateful of his, "love." The fact that she is a beautiful blonde with pearl earrings, red lipstick, and a tight waist, also contributes to the idea of her promiscuity. It is almost as if she has strayed from him, but is brought back to his white glow because of this incredible tie. The creators of this ad chose these colors for a specific purpose, in order to sway the viewer's opinion on the subjects. They want the praised man to be up to their society's ideals, so that the viewer is more likely to buy into this tie investment. The best way to do this, is to bring back the idea of promiscuity with her off-red gown, and her red lipstick, as if she has changed her mind or is pleading for forgiveness, and so she will praise him unconditionally as if he is some sort of god because of his new, "power-packed," tie. 

The entire point of this ad is to sway the viewer to buy this Van Heusen tie. Keeping colors in mind, the advertisers persuade the male viewer to invest in this essential accessory by showing the different levels between the man and the woman, and the facial expressions the two are making. The husband is clearly above his wife for obvious reasons, again making him seem almost god-like, and showing the viewer that in order to be a man you must be above the woman, not just emotionally but physically. Furthermore, the man refuses to make direct eye contact with his pleading wife, instead he looks off into the distance with his arms crossed and propping up his head as if he knows how good he has it, and how he is clearly not going to thank his wife for the hard work she put into making his meal. The wife continues to look up at her husband, almost begging for mercy or forgiveness. This is shown by the S-curve her body makes, and the kneeling position she is in as she looks up to her husband. The placement of the husband and wife is important to the idea of woman objectification because it truly shows how easy it is to look down on your wife as if she is some piece of meat, and how the advertisers actually viewed the women of their society. 

Regarding the typography, it is centered around how manly these particular ties are, and how the man in the relationship needs to show their wife that he is apart of this manly world by having this particular tie. At the bottom of the page there is a summary of the ad, where the advertiser uses phrases like, "power-packed," to really get this point across. The point being that in order to be a man, you need to have this essential accessory to do so. This is also gearing the viewer to see women as objects, or as mere specimens who gaze upon the all mighty powerful man. This idea is portrayed visually with the stance that the woman is making, and the way she is looking up to him, praising him for the life she has been given by her loving husband. This type of appearance makes the man far more superior, thus showing her that is indeed in fact, a man's world. Not only do the visuals help the viewer to identify with the objectification of women, but the typography also illustrates the attitude towards housewives, when the advertisers said in italics, "for men only." Advertising wanted the ad to be in this format in order to call upon the man, and get him to buy a useful tie that will, "show her it's a man's world," while still looking professional. 

As jaw-dropping as this legitimate ad seems to us, the 1950's saw this sort of objectification in ads all of the time, it was nothing out of the ordinary. Advertisers just wanted to make men feel superior, which made sense considering the majority of the male population was counted as the main source of income for their family. But now, as our society progresses, we can see that all these ads were doing, was showing how easy it was to make women feel as if they weren't needed around, or were considered unnecessary to their society unless they were in the kitchen. The advertisers just used style, writing, and body language to portray the idea of praising your husbands and objectifying women. 

