When Stokely gave his speech "Black Power", he was able to create a certain mood with the way he worded his points. Stokely has the ability to make the listener feel what he is saying and think about a topic in a new way. He was able to move the students at Berkley University the same way he was able to move his other listeners. What the listeners didn't know was that Stokely thinks about the audience he is going to speak to, and with that information, he changes the wording and the tone of his speech to match the audience he is delivering it to. When he gave his speech at Berkley University, Stokely created the meaning of black power for those students, with his new view on nonviolence which causes the meaning of "Black Power" to change from the original way of reading the speech.

By 1966, Stokely had changed his view from nonviolence to being able to used violence for self-defense reasoning. He changed the way he gave speeches and the way he dealt with the civil rights issues. Before, he was like Martin Luther King Jr. in his views of how to get the African American's rights without resorting to violence, but by 1966, he chose to take all his attention and blame it on the white people. At this point in his life, he was the national chairman of the Student Nonviolent Coordinating Committee (SNCC), but he changed the organization so that it no longer welcomed white people into the committee. In "Black Power", Stokely's main point is that the civil rights are because white people are causing problems for the African American's that just want their birth rights of equality. Stokely was very careful in the way he presented his speech though, because he was giving a speech that placed the blame entirely on the white people to a predominantly white college campus. Stokely knew that to get the students to see his view on what black power was, he was going to have to present a speech in a way that the students would identify with, or with a completely unique outlook on the topic that no one had thought of yet. This would cause all the people listening to the speech stop and really think about what Stokely was saying because it was a brand new look on something that was already on their minds. With the audience thinking that they know exactly what they believe in, the new opinion that makes logical sense would cause the listener to feel more open to agree with the opinion than not.

When Stokely gave his speech about black power, he wanted to create a brand new way to get the listeners attention and to get them to agree with what he was saying. To get the kind of response that he desired, Stokely knew that he had to create a special meaning of his words with the audience. To do this, he carefully chose his words, and even the speech he was going to present to those college students. With the campus being predominantly white, he knew that his tone would need to be able to convey his message that said white people were the main problem without actually blaming the ones that were listening to him speak.  He made the speech "Black Power" specifically for that crowd of students, with all those factors in mind. "His ability to tailor his speeches to different audiences was one of his greatest talents" ( Churcher). Stokely was very talented at making his listeners share his views on things because he made speeches specifically for the listener that would make them think more about the issue than they would otherwise. If the audience of "Black Power" was not a predominantly white college campus, the speech would be worded in a different way, or maybe not even read at all. Stokely always made sure that the speech that he gave would be one that resonates in the audience the most and not just a speech that could be read to anyone.

The way that Stokely both created his speeches and the way that he changed from nonviolence to something more radical affect the way that the speech is read. Without the knowledge of his changed views, the speech could be taken as something to make the audience go out and change the way that people are acting towards the African Americans. But with the information about his resentment towards white people, the speech seems to try to make the audience rebel against all white people. This causes a big change in the way the audience interoperates his messages in the speech. The speech itself now has a more violent nature which made "black power" a "rallying cry of a younger, more radical generation of civil rights activists" (Biography). The way Stokely worded his speech is now more apparent with the knowledge that he chose these specific words for those specific college students. This shows that Stokely was able to, indirectly manipulate the audience into having the same thought process as he does. This makes Stokely seem more like a politician that is willing to say what he wants but in way that will make people think that he is right in his opinions than a national chairman for a nonviolent organization. Stokely was a very intelligent writer, shown by his way to make his audience feel the same way has he does without them feeling like he made them think the same way he does. 

With the information about how Stokely considered his audience and his change of views, it becomes apparent that he was a very strategic person when it came to what he wanted his audience to hear. His wording and phrases become more important than they appeared to be at first glance. Stokely gave his audience only what he thought that group of people should hear, so that they take from the speech exactly what he wanted them to. He was able to create a tone in his speech that would make his audience feel that they know exactly how Stokely feels on the topic, and that the listener feels the same way. 

