Commercials are known for having deeper meanings than what is seen on the screen.  The Taco Bell commercial shows many different ways that commercial directors can influence people and make them want what they are offering.  Taco Bell is trying to make people believe they should not follow the path everyone else around them is taking because it is looked at as normal.  They want their customers to step out of the box and try something different, something that they haven't tried before. Taco Bell makes the people seem miserable and forced to live their lives a certain way.  The overall purpose of the commercial is to persuade the viewer to eat Taco Bell's new breakfast but while doing so, they make McDonalds look like the bad guy by using dark, dull colors and making the people seem as if they live in a dictatorship, such as North Korea.

This commercial is a Taco Bell commercial that is promoting their new breakfast sandwich and attacking McDonalds' breakfast.  They are trying to get viewers to buy their new product and look at it as something new and great.  They make the people that escape from this strict camp to look as if they are rebels that are discovering and getting to a place that is heavenly compared to what they came from.  The two that initially escape start a revolution and are defectors.  A woman in the Taco Bell paradise asks, "where are the rest of them?" and they answer, "they're coming."  It makes the viewer think that they can help start something new and cause people to try a great new big thing.  Taco Bell makes it known that they are comparing to McDonalds since they make the guards all clowns, which is McDonald's mascot. They also take a shot at McDonalds by having the guards go down a slide, that would be found in a playground, to go out after the two escaped prisoners.  Although the faces of the clown guards are macabre, clowns are seen as childlike and frivolous.  The two escapees also jump off the wall into a large ball pit, which is another way to make McDonalds look as if it is meant for children. The place where the prisoners run off to is a place of freedom, everyone there is living an exciting life together.  This is much better than the McDonalds dictatorship in which the people there can only do what they are told to do and may only eat what they are told to eat.  They have posters that are on almost every inch of the walls and commercials that repeat over and over promoting the same old breakfast sandwich.  This brings up the point that McDonalds is always promoting their product and shoving it in your face almost making the viewer believe that there is no other breakfast out there.  Taco Bell makes it seem as if McDonalds puts more effort into their advertisement than the quality of their food.  

There are some rumors and evidence about how North Korea is and how it would be to live in a place with such strict rules and such an undesirable environment.  North Korea is run solely by a supreme leader, Kim Jong Un, and the military which makes people who do live there not have good living situations.  The people go through their day to day lives doing the same thing everyday.  The citizens of McDonalds, like the citizens of North Korea, are almost brainwashed to think they live the ideal life that everybody wants.  They are forced to believe what they have is what they should want.  They are told what they can and cannot do, such as what they can eat and what they cannot.  North Korea does not allow its citizens to leave the country which is another reason why it compares to this commercial.  The military enforces laws that make the citizens live lives far from free.  There are some documentaries that people have done in North Korea that show how it really seems and it is for the most part how people say.  Everyone that is in the country is watched very closely, like in the commercial.  The guards are always watching the prisoners on camera or patrolling the common area where everyone is forced to go to get the boring, round breakfast sandwich.  The country also does its very best to try to promote the North Korean government by controlling what the citizens see on television and any other forms of advertisement.  They attempt to make all other places look bad when in reality, they are the bad ones.  In the commercial, the prisoners are told that hexagons are bad and that the same breakfast is happiness.  They have ads playing on their televisions that are on a constant cycle and promote the McDonalds breakfast sandwich.  There are also posters all over the place that show the same ads.  They are doing this to make it seem as if this is what everyone wants.

The color that is used in the Taco Bell commercial is very dark and grey until the prisoners reach their destination.  The colors are very bright and vibrant, while grey is a color that is seen as monotonous and bitter.  Even the rooms in which the citizens of the McDonalds area live are dull and boring.  The ad attempts to make the viewer feel as if the life they are living is humdrum and they just going through life the same as everyone surrounding them.  They want people to think that the life they live is dull and grey but if they start eating Taco Bell and step out of the box then they will be living a better, more fascinating life.  This makes the reader feel that if they stop eating these plain round McDonalds breakfast sandwiches then they would be able to be jubilant.  While they are running towards their new paradise you can hear a bell ringing which gives the reader a subtle hint that they are going towards Taco Bell.  The bell also represents freedom and can also represent heaven in a biblical perspective.  They want to ensure that the viewer gets a strong base of comparing McDonalds to a cold, dark place and Taco Bell to a warm, colorful place.  When the two initial escapees look through the large hole in the wall, the sun is shinning on Taco Bell and the grass all around it is bright green.  Taco Bell is also on the top of a hill which makes it seem as if it is a superior, more desirable place to be.  It is the goal that they want to reach, the place nobody would ever want to leave.  

 The purpose of an advertisement is to get the attention of the viewer and make them want what the seller is offering.  Every advertisement has a deeper meaning, even if it is not right on the surface.  This commercial had meaning that was obvious and some meaning that required some deeper thinking.  Taco Bell did a great job of incorporating many different effects that made the viewer really think about what was going on in the commercial.  Taco Bell attempts to make viewers see McDonalds as a place that is trapping them and causing their lives to be dull and controlled, the purpose is to make people try something different.  Nobody wants to live a dull, boring life, but instead a vibrant, exciting one. 

