No matter what type of visual text one looks at, there is always a message that someone is trying to convey.  Commercials are known for having deeper meanings that was is seen on the screen.  This commercial shows many different ways that commercial directors can influence people and make them want what they are offering.  Taco Bell is trying to make people believe they should not follow the path everyone else around them is taking because it is looked as as normal.  They want their customers to step out of the box and try something different, something that they haven't tried before.  Taco Bell does a very good job of making the people seem very depressed and seem as if they live in a very strict place such as North Korea, while also making McDonalds look like the bad guy.

This commercial is a Taco Bell commercial that is promoting their new breakfast sandwich and attacking McDonalds breakfast.  They are trying to get viewers to buy their new product and look at it as something new and great.  They make the people that escape from this strict camp to look as if they are rebels that are discovering and getting to a place that is heavenly compared to what they came from.  The two that initially escape start a revolution and are defectors.  A woman in the Taco Bell paradise asks, "where are the rest of them?" and they answer the rest are coming.  It makes the viewer think that they can help start something new and cause people to try a great new big thing.  Taco Bell makes it known that they are comparing to McDonalds since they make the guards all clowns, which is McDonald's mascot.  Clowns are seen as things that children like and not something that adults would participate in.  They also take a shot at McDonalds by having the guards go down a slide that belongs at a playground to go out after the two escaped prisoners.  This makes the guards seem childlike and frivolous.  The two escapees also jump off the wall into a large ball pit, which is another way to make McDonalds look as if it is meant for children.  The place which the prisoners run off to is nice and everyone there is wearing what they want and eating what they want.  

The color that is used in the Taco Bell commercial is very dark and grey until the prisoners reach their destination.  The colors are very bright and vibrant.  Grey is a color that is seen as boring and sad.  Even the rooms in which the citizens of the McDonalds area live are dull and boring.  The ad attempts to make the viewer feel as if the life they are living is boring and they just going through life the same as everyone surrounding them.  They want people to think that the life they live is dull and grey but if they start eating Taco Bell and stepping out of the box then they will be living a better more fascinating life.  This makes the reader feel that if they stop eating these plain round dull McDonalds breakfast sandwiches then they would be able to be happier.  While they are running towards their new paradise you can hear a bell ringing which gives the reader a subtle hint that they are going towards Taco Bell.  They want to ensure that the viewer gets a strong base of comparing McDonalds to a cold, dark place and Taco Bell to a warm, colorful place.  When the two initial escapees look through the large whole in the wall, the sun is shinning on Taco Bell and the grass all around it is bright green.  Taco Bell is also on the top of a hill which makes it seem as if it is a superior, more desirable place to be.  It is the goal that they want to reach, the place nobody would ever want to leave.  

There are some rumors and evidence about how North Korea is and how it would be to live in a place with such strict rules and such an undesirable environment.  North Korea is run solely by a supreme leader, Kim Jong Un, and the military which makes people who do live there not have good living situations.  The people go through their day to day lives doing the same thing everyday.  They are told what they can and cannot do, such as what they can eat and what they cannot.  North Korea does not allow its citizens to leave the country which is another reason why it compares to this commercial.  The military enforces laws that make the citizens live lives far from free.  There are some documentaries that people have done in North Korea that show how it really seems and it is for the most part how people say.  Everyone that is in the country is watched very closely, like in the commercial.  The guards are always watching the prisoners on camera or patrolling the common area.  The country also does its very best to try to promote the North Korean government by controlling what the citizens see on television and any other forms of advertisement.  They attempt to make all other places look bad when in reality they are the bad ones.  In the commercial, the prisoners are told that hexagons are bad and that the same breakfast is happiness.  They have ads playing on their televisions that are on a constant cycle and promote the McDonalds breakfast sandwich.  There are also posters all over the place that show the same ads.  

The purpose of an advertisement is to get the attention of the viewer and make them want what the seller is offering.  Every advertisement has a deeper meaning, even if it is not right on the surface.  This commercial had meaning that was obvious and some meaning that required some deeper thinking.  Taco Bell did a great job of incorporating many different effects that made the viewer really think about what was going on in the commercial.  Taco Bell attempts to make viewers see McDonalds as a place that is trapping them and causing their lives to be dull and controlled, the purpose is to make people try something different.  Nobody wants to live a dull, boring life, but instead a vibrant, exciting one. 

