The purpose of this commercial was to influence the viewer that buying a ram truck can help ease the strenuous work of a farmer. Rather than explain the specs of the vehicle to the audience, they instead emphasize on the daily struggles of a farmer so that the tasks that they are dealing with on a normal basis cannot be done by themselves. Then the truck appears at the end of the video to give off a sense of hope for the farmers so that they feel like they can do what they have to do. To the viewers that weren't farmers, most of the commercial itself was to give a taste of what being a farmer was like making it sound exhausting to accomplish tasks such as "getting up in the middle of dawn and milk cows, then milk cows again"(Farmer 0:10-0:25). It also gave pictures of different farmers, animals, and other farm related items to help explain the everyday life of a farmhand. Some of these pictures were in black and white and others were colored. There were also pictures that made the work seem worthwhile in the end, and this was also used to portray farmers with a sense of accomplishment. 

The video made no effort to glamorize the lifestyle of a farmer and offered a sense of realism. In a lot of commercials that center around vehicles the viewer is meant to look at the people portrayed as wealthy and happy with kids. Making it seem like as if you can only be that wealthy and successful to get a certain type of vehicle such as Mercedes, Buick, etc. But this video reinforces the idea that a Ram truck is essential to handle the grit of being a farmer, not as a luxury. One part of the video emphasizes the amount of work hours put into farming as well as any extra side jobs that you must complete, "finish his 40 hour week by Tuesday noon," and "put in another 72 hours" (Farmer 1:09-1:18). The jobs mentioned in most of the video sound boring, hard and long but credit should be given to the creators for sticking to what a farmer actually does and not making the farmer seem to successful in comparison to a man that owns a company and lives in a mansion. This helps the viewer understand what they would be getting into if they pursue said job. They also use it to sell the idea that the Ram truck is a vehicle that is practical in use and offers many abilities that the farmers can use to handle the jobs they are given. 

The video gave multiple pictures to accurately portray farm life and picked certain pictures with black and white, color and certain people and animals alongside the jobs described to help the reader understand how hard being a farmer is. Images that are usually in black or white come from older times, are "often connotes something "nostalgic", historic or anachronistic" (black and white 1), which the images themselves create a sense of nostalgia for those from older times and . These days it is not used as often but when it is used it enhances the "subject matter." Rather than focusing on simple scenery to make It look attractive it looks rough to focus on the jobs a farmer has to work with, the stables, the house itself the plants and some examples of farmers in the video. The final shot of the video is colored with the sun shining behind it giving it a sense of strength and hope while the final sentence reads, "to all farmers out there" a message for those that suffer on a daily basis from being a farm hand that there is a way to get through the hard work in the week.  The pictures switch from color to black and white a lot, with the color focusing on the more homely aspects of a farmer's life his family and children. Note while the black and white pictures give off a rough sense of the farmer's lifestyle, the color enhances more family values where they prayed at the dinner table. 

To give the viewer a sense of where the farmer works, the video gives iconic images of farm animals and people in southern clothing. For the farmers that watch it, the icons resemble what they probably grew up with at home, not only appeals to the farmer demographic but to others as well. Even for people that do not farm, movies, TV shows and books have given them similar icons but since they did not grow up with these icons as children the meaning would not apply to them as much. A lot of times the icons other people saw were used to glamorize the farmer style and so they would not know about the hard work that really goes on as a farm hand. In short, the icons are used to bring the demographics together and unify them as said above in the third paragraph "to all farmers out there", which gives non farmers the idea that perhaps they need ram trucks as well even though they pursue diff jobs, and this brings in more customers and money. 

Another purpose of the video is to proclaim that the truck is a tool we can all use. If a truck can make that much of a difference to a farmer with such a hectic schedule, what can it not do for a man with another job? It can move a ton of hay bales, carry immense loads and pretty strong on its own. Then it should be able to carry anything within that weight. The truck in sense is portrayed as a savior of sort's right at the end of the video to give the viewer and the farmers in it a sense of relief where none existed about a minute before. It's like a superhero in a movie or a comic book. The reader/viewer sees destruction chaos and are forced to lose all hope when all the sudden, the hero comes in the end of it to help save the day. The way it does this is interesting because the end of the video does not give any actual specs of the truck nor does it mention the truck at any point in the video as stated above in the first paragraph. It was odd at first because that would be the first thing a person would ask if they were planning on purchasing the truck in real life. But the commercial itself focuses on the hard aspects of a farmer, which the viewer can't ignore, so you won't ask anything about the pros and especially cons of having the truck. This allows the director and producers to have greater influence on the consumer's decision and gives them less hassle. 

In conclusion, the Ram Trucks commercial is a well-planned video that preys on the hardships of others in order to influence them to buy their product. They waste no time with that and it also uses colors and icons effectively to reach out to any demographic, since it doesn't matter if one is not a farmer, the truck they are trying to sell can help anyone in need and all worry should be gone from all minds. Compared to the other commercials this one was hard to write about because it had its own unorthodox way of selling their product. In comparison to other commercials that try to make their product seem amazing thru showing its abilities on screen, this commercial chose a more subtle route by only focusing on what a farmer had to deal with rather than the specs of the actual vehicle. 

