The purpose of this commercial was to influence the viewer that buying a ram truck can help ease the strenuous work of a farmer. However despite its objective, the product did not show up till the last few seconds of the commercial. Most of the commercial itself was to give the viewer a taste of what being a farmer was like making it sound exhausting to accomplish tasks such as "getting up in the middle of dawn and milk cows, then milk cows again"(Farmer 0:10-0:25). It also gave pictures of different farmers, animals, and other farm related items to help explain the everyday life of a farmhand. Some of these pictures were in black and white and others were colored. There were also pictures that made the work seem worthwhile in the end, and this was also used to portray farmers with a sense of accomplishment. 

The video made no effort to glamorize the lifestyle of a farmer and offered a sense of realism. In a lot of commercials that center around vehicles the viewer is meant to look at the people portrayed as wealthy and happy with kids. Making it seem like as if you can only be that wealthy and successful to get a certain type of vehicle such as Mercedes, Buick, etc. But this video reinforces the idea that a Ram truck is essential to handle the grit of being a farmer, not as a luxury. One part of the video emphasizes the amount of work hours put into farming as well as any extra side jobs that you must complete, "finish his 40 hour week by Tuesday noon," and "put in another 72 hours" (Farmer 1:09-1:18). The jobs mentioned in most of the video sound boring, hard and long but credit should be given to the creators for sticking to what a farmer actually does and not making the farmer seem to successful in comparison to a man that owns a company and lives in a mansion. This helps the viewer understand what they would be getting into if they pursue said job.

The video gave multiple pictures to accurately portray farm life and picked certain pictures with black and white, color and certain people and animals alongside the jobs described to help the reader understand how hard being a farmer is. Images that are usually in black or white come from older times, are "often connotes something "nostalgic", historic or anachronistic" (black and white 1). These days it's not used as often but when it is used it enhances the "subject matter." Rather than focusing on simple scenery to make It look attractive it looks rough to focus on the departments a farmer has to work with, the stables, the house itself the plants and some examples of farmers in the video. The pictures switch from color to black and white a lot, with the color focusing on the more homely aspects of a farmer's life his family and children. Note while the black and white pictures give off a rough sense of the farmer's lifestyle, the color enhances more family values where they prayed at the dinner table. 

To give the viewer a sense of where the farmer works, the video gives iconic images of farm animals and people in southern clothing. For the farmers that watch it, the icons resemble what they probably grew up with at home, thus the commercial applies to a certain demographic to hook viewers into buying this product. Even for people that do not farm, movies, TV shows and books have given them similar icons but since they did not grow up with it as children it would not apply to them as much. A lot of times the icons other people saw were used to glamorize the farmer style and so they would not know about the hard work that really goes on as a farm hand. Which explains why icons are so versatile to any demographic. 

While the video's purpose is to make a Ram truck an essential tool for a farmer, it could also appeal to other viewers with a different perspective. If a truck can make that much of a difference to a farmer with such a hectic schedule, what can it not do for a man with another job? It can move a ton of hay bales, carry immense loads and pretty strong on its own. Then it should be able to carry anything within that weight. The truck in sense is portrayed as a savior of sort's right at the end of the video to give the viewer and the farmers in it a sense of relief where none existed about a minute before. It's like a superhero in a movie or a comic book. The reader/viewer sees destruction chaos and are forced to lose all hope when all the sudden, the hero comes in the end of it to help save the day. The final shot of the video is colored with the sun shining behind it giving it a sense of strength and hope while the final sentence reads, "to all farmers out there" a message for those that suffer on a daily basis from being a farm hand that there is a way to get through the hard work in the week. 

