Ever since Taco Bell started its breakfast menu, they have amplified there attacks on McDonald's menu. In one of Taco Bell's ads "Taco Bell Retinue Republic", Taco Bell uses military clowns, disgusting round sandwiches, the same routine day, and a big plastic ball pit to symbolize the McDonald's way of a breakfast. In this add Taco Bell is targeting the rebellious side in everyone by showing a dictatorship in a beat-up, grayish looking town and doing the same routine every day. As the commercial goes the people are forced to get a typical circular sandwich with a loud speaker saying "same is good, change is bad". In the ad the circular of the sandwich is emphasize, cleverly Taco Bell uses the hexagonal shape to symbol the Taco Bell breakfast. In the end, the couple runs away and gets to the different breakfast place where everyone is happy and the town is full of colors.  

As McDonald is the leading edge in morning breakfast, people became used to the same menu and products that McDonalds had. Taco Bell used this idea in their ad against McDonalds to represent the same routine life style and a boring circular sandwich. In the Taco Bell ad the guy wakes up with the TV and the loud speaker cutting on automatically playing the same reciting the same phases. When he looks out to view the outdated town, it's gray and black with polluted air and destroyed building. As he begins to walk outside, the ad show us that everyone is wearing the same type of clothing and is walking to building to get there routine breakfast. The expression on everyone faces is sad and depressing, being disappointing on receiving the same thing every morning. After the couple escapes form the dictatorship of the same routine life style they flee to the sound of the Taco Bell chime and enter a new life style. There welcomed by happy faces and are given a new hexagonal shaped breakfast.

In the Taco Bell ad, they attack and criticize McDonald's industry by using their own trademarks and symbols. In the beginning of the ad the automated television comes on with a picture of the iconic McDonald clown face holding one of the breakfast burgers. The ad continue on with showing the clown face solders and the dictator. This is showing a message to the viewers that McDonalds is just a huge company, forcing you to compel to their way of the breakfast meals. Then the ad show that breakfast burgers are coming from an old build and the burgers look mushed up and disgusting. This is showing the viewer that the products that McDonalds are producing are mass produced and the people who are serving to you don't care your service. Taco Bell's ad cleverly uses the iconic McDonalds clown to persuade the viewer by making think that McDonalds is making your life a boring and routine lifestyle.

    In the Taco bell ad the emphases on the circular burger is shown greatly by the intercoms, the posters, and the actual visual of the breakfast burger. In the taco bell commercial the intercoms are reciting the same phrases, that the circular form is good. The outdated posters say the same thing, and when shown the actual burger it was very round and boring. Taco Bell is trying to convince the audience that the McDonald's breakfast burgers are being out-of-date and becoming the face of basic breakfast restaurant. Taco Bell then shows the symbol of the resistance which is the hexagonal shape of the Taco Bell breakfast product. Taco bell is trying to show the viewer that the Taco Bell is the leader of a change breakfast, that it is different from McDonald's routine breakfast. As the story of the couple go on they run away to the Taco bell side, as they get there they are handed a Taco Bell breakfast product. The breakfast product looks hexagonal with edges and craftily made to perfection, with gill marks. 

Since the fast food breakfast trend has started McDonald and Taco Bell are the top competitor and attacker each other constantly. But in this ad Taco Bell did a good job to use the iconic McDonald's clown against them, making them look like a dictatorship. They also use the shape of the McDonald's breakfast burger to make the audience think they have a boring life because they eat a basic burger. The ending of the Taco Bell ad highlights the chime and the happiness of the people persuading the viewer that eating Taco Bell Breakfast will make you have a fun filled life.  

