Commercials are visuals created to catch a viewer's attention and make them want the product that is being shown. Taco Bell released an effective commercial to promote there at the time, new, breakfast menu. Taco Bell's breakfast slogan is the 'breakfast defector' someone who doesn't conform to the routine idea of a morning fast food breakfast. Throughout the commercial visual elements like color, symbolism, and visual text are used to promote the Taco Bell brand and the idea that their breakfast is better a better choice than that of their competitors. 

 Taco Bell uses a variety of symbols to relay the idea that Taco Bell is a better choice for breakfast than McDonald's. At the beginning of the commercial clowns are introduced, that resemble North Korean soldiers. Ronald McDonald, a clown, is the face of the McDonald's brand. The way Taco Bell utilizes the clown as a bad guy, to promote the fact that McDonald's breakfast is a bad choice. A wall is used within the commercial separating the land into two sides a Taco Bell side and a McDonald's side. This wall resembles the Berlin Wall which in 1961 was put up to separate East and West Germany, because of differing opinions of how Germany should be run (History.com 2009). The use of a wall similar to the Berlin Wall represents the divide between the two brands, and how the McDonald's side of the wall is the breakfast choice you don't want to make, but the Taco Bell side is the choice that should be chosen. The breakfast defectors when trying to run away and escape the McDonald's side encountered many obstacles along the way, like Egg McMuffin land mines in the ground that would explode if someone ever tried to cross to the other side and a ball pit they had to cross over. The Egg McMuffin is McDonald's signature breakfast item, so the to use them as land mines relays this idea that Taco Bell's breakfast is the better choice, because it won't blow you up like that of their competitor McDonald's. McDonald's is also well known for their play area, where kids can go and enjoy a wide variety of toys following their meal. Using the ball pit as another obstacle the breakfast defectors have to cross shows that they are resilient and really want Taco Bell's new and different breakfast over the everyday normal, that people are just settling for. Using the ball pit is also subtle, but effective, promotion tactic used by Taco Bell because it is a very short part of the commercial that adds to the attack of the McDonald's brand. 

Throughout the commercial color was used as another visual tool used to expand on the idea that Taco Bell's breakfast was the better option to choose. When the breakfast defectors were on the McDonald's side of the separation wall the majority of the colors used were dark and dull. The mind utilizes color as a way to induce feeling about a product. Taco Bell's use of dark colors to signify the McDonald's brand is dull, which adds to the idea that continuing to eat their breakfast is causing the consumer to settle, when there are better choices like Taco Bell for them to choose. On the McDonald's side, there are a few vivid colors used, like the faces of the clown are red and white, which compared to the dark setting is bright and noticeable. The use of bright colors to highlight the face of the clowns is necessary in promoting making it resonate with viewers that these clowns are a part of the McDonald's brand, but they are bad because they are in dark military style clothing and are trying to enforce people to continue to eat a bad choice of breakfast. There is also a bright yellow slide on the McDonald's side, yellow is a key color in the McDonald's brand and is associated with their logo, the slide also adds a representation of their play area. Taco Bell effectively uses a bright yellow slide to bash the McDonald's brand again, because the viewer has to notice the slide since it is brightly color and will associate it with McDonald's but will not give it the best connotation since it is on the dark and dull McDonald's side of the wall. Once the breakfast defectors make it to Taco Bell's side of the wall, the whole commercial is sort of laminated, because it goes from this dark and dull commercial with little color to a commercial full of color. Taco Bell's uses of bright colors on their side of the wall insinuates the idea that their breakfast isn't dull and promotes the idea that they are the better choice for breakfast.

Visual text is also used to promote the Taco Bell brand while discrediting the McDonald's breakfast. AT the start of the commercial, the breakfast defector is in his room and on what appears to be a censored television the text "happiness is the same breakfast" appears. There are also walls within the McDonald's side and on the McDonald's side of the separation wall that say 'circle is good, hexagon is bad.' The commercial is not highly narrated so the use of these visual texts allows the viewer to associate the idea of an Egg McMuffin which is circular shaped with the same old boring breakfast, because the people eating the Egg McMuffin daily are not visually happy. Since Taco Bell's breakfast was new when this commercial was released, it allows the viewer the opportunity to relate a shape to the Taco Bell brand for future reference.  Taco Bell's use of the 'hexagon is bad' text on the McDonald's side makes an attempt within their commercial to discredit the Taco Bell brand, but actually discredits the McDonald's brand, because once the breakfast defectors move to the Taco Bell side it can be interpreted that they are better off. 

Taco Bell's ability to incorporate symbols, color, and visual text effectively creates a commercial that promotes their product, while trying to make the viewer think about how they may conform to current breakfast options and how they should switch to a better choice. Symbols associated with everyday life as well as, the Taco Bell brand and McDonald's brand helps to promote the new Taco Bell breakfast while at the same time dissociating the McDonald's brand. Color is used to add to Taco Bell's idea that McDonald's breakfast is dull, through the use of dark colors. While at the same time, promoting Taco Bell's breakfast by using brighter colors when discussing the Taco Bell breakfast options. Visual Text is used to effectively promote Taco Bell's breakfast as well because the narration wasn't given within the commercial, so to create an understanding for the viewer some type of text had to be used. 

