Throughout visual texts, authors try to represent a concept through images and objects that are realistic and abstract so that a person could understand the message. Also, there are symbols and icons that can show an underlying theme or idea behind a concept. In a commercial aired by Taco Bell they do exactly that. In the message taco bell tries to justify that their competitor, McDonalds, is boring and follows routine while they are breaking away from routine and creating something new.

The imagery the author uses to describe how there competitor follows routine is obvious. In the beginning of the commercial you see that it is dark, depressing, and gloomy. This setting describes how it is obvious that the author is showing that there competitor is dispiriting by displaying the somber atmosphere. In the background you hear the television repeating slogans that you also hear when the main character leaves his room. This shows how there life is boring and repetitive and almost brainwashing them to follow along to their routine. This describes how there competitor is displayed as someone who is controlling and does not want change. There are realistic and abstract objects in the commercial. In the commercial, people without the face paint can be displayed as realistic people who show actual emotions rather than the guards who have clown face paint on, can be viewed as more abstract because you cannot see their emotions. The face paint represents what they want people to look like when in actuality it is depressing. The posters are brighter than the rest of the setting to emphasize its importance. Throughout the entire first half of the commercial the posters are the only thing you notice that has color to show the importance of routine. The posters color represent some form of brainwashing so it is the only thing you notice and to make sure you're following routine. The circle symbol represents routine and repetitiveness. Throughout the commercial they reference the circle on the speakers about how it is good and the hexagon is bad. Also, on all of the posters there are circles drawn on them to emphasize that it is important. The circle is a symbol of life and stresses how the community must follow their routine. However, the hexagonal shape represents rebellion. The hexagon shape shows rebellion because they stress it as "bad" on the speakers and a guard is seen removing a drawing of it from a wall that was obviously drawn there to express some type of defect. Also, the main character is seen with a piece of paper with a drawing of the hexagon on it to represent that he is a part of some rebellious group in the community. The hexagon is clearly portrayed as something that the community does not want to have. The song used when the two characters are trying to escape cast a theme of rebellion. The song Blitzkrieg Bop, written by the Ramones, shows rebellion because the term blitzkrieg means lighting war which represents the characters rebelling are starting a war by trying to escape the depressing area they live in. This war can been seen as something between McDonalds and Taco Bell for their breakfast sandwiches. The characters choose a leap of faith. When the characters reach the end of the wall they have to jump over the ball pit in order to reach the other side to escape. This gap represents the big step they take towards freedom because it is the only thing in the way of them from leaving.

The commercial displays the idea that McDonalds is a form of communism because they display McDonalds as Russia controlling East Berlin after the end of world war two. This "War" is between the two fast food chains Taco Bell and McDonalds and how one side is depressing and on the other side it is normal. In the commercial, the characters escape the place by a hole in the wall. The wall represents separation. Just like in East and West Berlin, they were separated by a wall just like how McDonalds is separating themselves from Taco Bell. The separation shows how one side is better than the other because in real life West Berlin was much better than East Berlin. The Statue can represent communism. The statue is shown holding a breakfast sandwich which is all the same so everything can be looked at as equal. Also, it shows that they are under control by a leader who treats them all the same because everyone eats the same food and is dressed the same. The clothing on the people have the same type of style and color. The guards are all dressed in trench coats while everyone else is bundled up in a bunch of different fabrics of clothing. This represents survival because the people are obviously depressed and follow orders because they do not want to upset the authority. Also, everybody gets the same food because everyone is equal. The way people receive the sandwiches represent some type of equality. Every time someone receives the sandwich it is always poorly made and quickly given to them just like people waiting in a soup kitchen. This represents communism because everybody is treated the same way and receives the food in the same line. McDonalds doesn't want anybody to know about their routine. When the people are trying to escape, they are being chased by guards because the guards do not want them to leave the place and let people know how bad it is. This shows how the communist rule is unsuccessful because people do rebel against it just like they did in East Berlin. Finally, the other side of the wall represents freedom. When they reach the other side of the wall you see there is more color and freewill because people are not in lines for food or dress the same dark depressing color. This shows how people from East Berlin would try to escape and go to West Berlin because it was better there just like it is trying to say that how Taco Bell is better than McDonalds.

In brief, the commercial uses the idea of the Berlin Wall to represent how McDonalds is the east side and Taco Bell is the west side. They use very obvious tactics to show how McDonalds is oppressing people by following the same routine. From not allowing them to leave by having guards, it shows how McDonalds is more of a communistic way of fast food. While Taco bell there is more freedom and people who are more happy and enjoying life because there is no routine. Taco Bell's commercial is an effective way to show how they break away from the usual routine McDonalds follows and creates something new that defects the old boring breakfast sandwiches. 
