Life is short and unique. What can make this short time be meaningful is to have dreams. In Water is life's commercial water represents hope for kids. Kids who are under 5 years old rarely survive from unsafe water in African countries. This commercial, Water is life uses character, texture, background music perspective, and contrast to appeal people to make donations that can help kids who are suffering from unsafe water, to complete their bucket list, and also can help kids to see the outside of the world. 

Water is Life chose a four-year-old kid as the main character in this commercial. This main character is called Nkaitole. Water is life wants to clear their point and emphasize the idea that those poor, cute kids won't reach the age of 5 while drinking unsafe water. Water is life didn't choose older children, because people have sympathy and loving hearts for kids, and they would love to donate to help those kids. Nkaitole wants be a Maassi Warrior who is really strong and helpful to his tribe. However, he doesn't know that, "There's a 1 in 5 chance Nkaitole won't reach the age of 5" (commercial 0:24). His dream is just a dream. This make the audience sad. Audiences would feel sorry for him, and want to donate to help. People don't want Nkaitole to die without anything meaningful in his life. "So we helped him complete his bucket list"(commercial 0:25). This indicates what Water is Life would do if people donate. 

The focus of the commercial are filmed like a travel journal on his life. Nkaitole has "never been outside"(commercial 0:23) his village. Water is Life took him outside of his village and completed his bucket list. Nkaitole said, "I am going on an adventure, traveling across Kenya, doing all the things I've always wanted to do" (commercial 0:32) while his mum puts a coat on him, ties his shoes, and he goes out of his own. This scene makes it seem like Nkaitole is going somewhere and will never come back. However, he is excited and can't wait to explore the new world. Nkaitole wears sunglass, and life vest when he "went on boat" He turn around and gave a white teeth smile to the camera (commercial 0:46). Nkaitole opened his arm shape to victory "V" when he "beat the fastest man" (commercial 0:49). Nkaitole looked outside with curiosity, and was amazed when he "flew like a bird" (commercial 1:04). Nkaitole was so passionate when he "played soccer in the material stadium"(commercial 1:08). That soccer ball was the first real soccer ball in his life.  Nkaitole was revered when he "saw the ocean for the first time"(commercial 1:22). He was kind of scared when the wave was coming up. Nkaitole was shy, but had a big big smile on his face when he "got my first kiss"(commercial 1:47). Everything Nkaitole did which Water is Life appeals to the viewers emotions by getting than invested in his life. Audiences can see the real happiness through the smile on his face. Suddenly, the audiences feel real happy for  Nkaitole. Water is Life plants an idea in people's heads, which is that people can really be satisfied, and truly happy when they are helping, loving, and caring for someone.

The background music in this commercial is soft and peaceful. There is Nkaitole's voice beside the background music. Nkaitole tells his story with his young voice and this soft music, which will have a big impact on audiences' hearts, because audiences are sympathetic to children. It takes one-minute bit by bit to penetrate audiences' heart. Because of this background music and Nkaitole's young, the audience feels emotionally attached to him and his life. This also shows the audience that what Water is Life can do with the money they donate. 

Water is Life uses perspective. This commercial was filmed in Amboseli, Kenya. Why does Water is Life choose country in Africa. The world's perspective of African countries is civil wars, food crises, water crises, lower education, no internet. In fact, those perspectives on Africa are kind of wrong. African countries are not as bad as people think. Some of them are just like other countries. Kenya has better living conditions compared to other countries in Africa. Water is Life uses the people's perspective on Africa to attract people to make more donations. People are often focused on their own life, and worries. Sometimes they really don't realize that someone needs their help. However, there is a good part hiding inside of them. This commercial appeals to this generous side. They can see this is a chance to satisfy their spiritual life. This commercial emphasized that Water is life is doing good things. 

Furthermore, there is a clear color contrast. The color used before Water is life took Nkaitole out for adventure is not a bright color. That faded color indicates that Nkaitole never went out his villager. But colors become more colorful and bright after Water is life took Nkaitole out to complete his bucket list. This little contrast show that Water is life can give Nkaitole a big change in his life. This color contrast tells audiences that Water is life can take kids out from their dark lives to a big colorful world. Water is life assures audiences that they will use their donation to give hope. 

Water is Life used techniques to make this powerful commercial. Audiences may realize that there are kids that need helps. Audiences feel sorry that kids die so young without enjoying their own life. Normal people have at least 80 years' life span. Those kids only have a few years' life time because of their living conditions, which is heartbreaking and unfair. Water is Life effectively uses this commercial to give the idea that people still have the ability to give the gift of hope. 

