A visual text is a picture that you describe by looking at the color, the texture, and other elements to help get a better idea of what it is. Commercials are a type of visual text. In the "Air Jordan XL" commercial, it shows a Jordan shoe that's being displayed to be sold and worn by people who are interested in Jordan shoes. Also, Jordan is trying to convince people watching the commercial that the Jordan shoe is very stylish and is a high product basketball shoe that should be worn. The ''Air Jordan XL'' Commercial was made to persuade people about the lifestyle that Jordan lives using the elements of texture, realism, color, lone figure in shoes, shadow, and perspective. 

There are a couple different textures in this commercial. The first texture is the shoe which shows the detail and suede straps in the shoe which could be appealing to buyers. Also the up close shot of the shoe shows the leather and texture of the shoe. Adding all of these details to the shoe allows the shoe to get more value, and the more value it has, the more people will want it. These materials are highly valued because they are very comfortable and adds style to just about any shoe. The style of the shoe is a high top shoe and it looks like a strong supportive shoe and a new shoe. It's supportive because the shoe is high top and balanced well. The second texture in the commercial is the floor which is very old looking with dust which makes the shoe look even newer. With the floor being old, that allows the show to engage more attention to the buyers. The people that are trying to sell this shoe are also trying to get the buyers to know that wearing this shoe will make you feel new again. These textures persuades the viewers that the shoe is stylish, supportive, and new. 

The people who are trying to get this shoe sold use realism to show people that this shoe can be worn by anyone and also it can cause them to feel cooler about themselves. The cast that made this commercial is showing realism by making the setting on an actual wooden basketball floor where professional basketball players play. They also show the actor of the commercial running down court full speed to show the actual game speed in the Jordan shoe. Seeing the shoe in full speed shows the buyer that the shoe has full traction and is very stable. Traction stability is what we look for when buying a shoe and to see what it is actually like in person. Realism is very important because it allows the buyers to see real life situation with the shoe. 

Black is a color that you want to use when trying to make another color pop. In this instance, black puts the focus more on the shoe. The coloring design of what he's wearing makes the shoe more appealing because what he's wearing is the same color as the shoe. In the commercial, he dresses in a white shirt, red shorts, and white and red shoes to make it look more attractive. The brown wooden floor also brings the color and style of the shoe out more. The color red brings out energy and in people. The color red persuades buyers that they will get energy by wearing the shoe. Furthermore, they want you to imagine yourself in that shoe. In conclusion, knowing the details of this shoe allows buyers to see the specific detail in the shoe, what it's good for, and how it operates.

The main point of shadow is to get multiple details on the shoe, and also to show in the commercial that the shoe is the main topic. In the commercial, they use contrast by making everything outside of the sneakers really dark and everything within 2 feet around the sneaker really bright to get a better focus on that one shoe. The dark shadow was a great idea because it allows the viewers to focus on the quality movement and flexibility in the shoe so that we can buy. Overall, having a great look at the shoe allows the buyers to see it and want to buy it. 

The main point of perspective is to show newness and support of the shoe. The view points in the camera angles gives the people who are looking at the commercial a better shot of what the shoe looks like in action, the small details in the shoe style, and is the shoe stable as it moves from left to right. Close up views are used in the commercial to show viewers how the shoe operates in real life situations and how attractive the shoe looks up close. In conclusion, we use these camera angles and close up views to show and get the viewers more attached to the shoe and want to buy. It gets the audience attention because it gives the audience a better viewing of how the shoe was made to show them the quality lifestyle they will have after buying the shoe.

In conclusion, the Air Jordan commercial uses elements to describe the shoe so that others can be interested in buying. The color and texture in these particular elements shows the light and dark between the shoe and the background. This commercial is realistic because they use a real human rather than using a cartoon character. Also, the commercial takes place on a brown wooden court where professional NBA basketball players play. The perspective of this commercial is to focus on the style, details, and movement in the Jordan shoe. Overall, all of these elements helps the shoe get more attention and shows all of the good that the shoe does for the person wearing the shoe whether it's a basketball player, or a regular person interested in the shoe. 

