In today's society materialism and consumer goods have taken over the lives of everyone. There are advertisement everywhere, from toys to food and to cars. People are more exposed to products and services than ever before thanks to the art of advertisement and marketing. Advertising is truly an art that has a specific goal that is to be understood only by the target market. Advertisements take many shapes print or digital they are all meant to do the same thing, lure in the customer by appealing to their emotions. Companies spend billions of dollars annually to advertise to the public, this alone should be enough to convince anyone that the power of visual texts is immense. For example using the advertisement created by Land Rover a person can pick out several things that the company is trying to discretely say about their product.

In many advertisements that were analyzed in class elements such as color and texture were some of the most prominent talking points. In the Land Rover advertisement the background is a varying array of cool light colors which resemble the end of a sunset. The colors give a light simple feel yet they give off a sense of adventure which the advertisement is clearly trying to convey. The advertisement's background is textured to resemble sand which would be synonymous with the deserts of Africa which is where the advertisement is set. The texture is clearly designed to further the sense of adventure and exploration. Also the wood texture of the bowl brings out a native or antique feel to the advertisement which could potentially be perceived in several ways, one of those ways is simply that the advertisement is set in Africa and that they eat out of wooden bowls or another way of looking at it is that Land Rover is a very old company and they are displaying their age through the bowl.

 Another graphical component that stands out in this advertisement are the three massive eyes that are staring up at the viewer. They eyes and the rest of the food look like mountains with rivers flowing in between them which once again appeals to the adventurous side that is in everyone. The eyes themselves as stated in the upper left corner of the advertisement are "a tribal delicacy in the Nambian bush" which once again leads the viewer to feel a sense of adventure and shows that Land Rover is capable of taking its customers to remote areas due to the superior performance that it boasts. Range Rover also used an "Adventure Rating" which it uses in various advertisements to describe how adventurous the food there is. This advertisement really tries to appeal to people by bringing out their adventurous side by using colors and textures that you could not usually see in a city or a suburb naturally. The three eyes really show how extreme these distant cultures are and give a sense that getting to those remote locations is only feasible with a Land Rover.

Land Rover is a known luxury vehicle brand and their vehicles are usually very expensive and they are marketing to a target audience in the upper middle class and upper class. These people tend to be more educated and well off which would make this advertisement strange because by just looking at it nothing looks to be directed specifically to people that are more wealthy than average. However even though this specific advertisement does not have any hints to the usual target market people automatically assume the target market due to the power of the Lange Rover branding that has been drilled into their heads repeatedly. One hint to the target market is that most people cannot afford to go to Africa and take their Land Rover overlanding to remote villages. So because other Land Rover advertisements have done such a great job of directly stating their target market people immediately associate the brand with expensive luxury vehicles. 

In this advertisement even though the theme is supposed to be adventurous and rugged the lines are still all very crisp and so are all of the edges with the exception of the bowl. This feature helps to show a very clean and modern style which is commonly associated with the car manufacturer Land Rover. The lines provide a sharp contrast to the curves of the bowl which is trying to say that a Land Rover vehicle is sleek and elegant but is also capable of reaching the far reaches of the world to explore the African bush on this case. The straight lines also help male this advertisement simpler to understand because there are no distractions from the central image. The advertisement only features a tiny area with the company's logo in the upper right corner, perhaps the company did this so the viewer's attention would not be drawn away from the bowl of food which is clearly the main point of the advertisement. 

Today people see advertisements for an amazing array of products daily, society is more exposed to companies than ever before. This is what allows people to simply look at an advertisement like the Land Rover advertisement and determine the target market even if the specific advertisement shows little relation with the product market. There are so many things that influence the decisions of people and advertisements are most certainly a very prevalent force in determining what people buy. The power of print and internet advertisements is unprecedented and is extremely effective because it has been expanded to almost everyone I the world. Advertisement is art in many cases and in today's world it is the most prevalent and powerful art that humanity has ever seen. It has the power to dictate what people do or think based on the branding and advertising. Advertisements convey their messages through style and emotional connection with the target audience which is what makes them so powerful and effective. It is the first art style that was meant to directly impact choices and decisions that people make on a daily basis.

